Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015551 | GrubHub | $54.55 | $16.36 | $38.19 | 2026-03-27 15:25:58 |
| TXN-01015720 | GrubHub | $144.11 | $43.23 | $100.88 | 2026-03-27 14:43:52 |
| TXN-01015305 | GrubHub | $137.79 | $41.34 | $96.45 | 2026-03-27 14:19:19 |
| TXN-01015645 | GrubHub | $139.95 | $41.98 | $97.97 | 2026-03-27 14:05:14 |
| TXN-01014749 | GrubHub | $149.41 | $44.82 | $104.59 | 2026-03-27 13:21:01 |
| TXN-01015315 | GrubHub | $93.22 | $27.97 | $65.25 | 2026-03-27 13:14:55 |
| TXN-01015237 | GrubHub | $50.71 | $15.21 | $35.50 | 2026-03-27 12:56:56 |
| TXN-01014934 | GrubHub | $77.88 | $23.36 | $54.52 | 2026-03-27 12:35:06 |
| TXN-01014718 | GrubHub | $49.51 | $14.85 | $34.66 | 2026-03-27 12:30:22 |
| TXN-01015087 | GrubHub | $53.06 | $15.92 | $37.14 | 2026-03-27 11:53:43 |
| TXN-01015169 | GrubHub | $93.47 | $28.04 | $65.43 | 2026-03-27 11:53:34 |
| TXN-01015481 | GrubHub | $70.15 | $21.05 | $49.10 | 2026-03-27 11:51:24 |
| TXN-01015182 | GrubHub | $86.51 | $25.95 | $60.56 | 2026-03-27 11:27:07 |
| TXN-01015264 | GrubHub | $119.02 | $35.71 | $83.31 | 2026-03-27 11:23:01 |
| TXN-01015009 | GrubHub | $62.81 | $18.84 | $43.97 | 2026-03-27 11:18:41 |
| TXN-01015341 | GrubHub | $49.27 | $14.78 | $34.49 | 2026-03-27 11:17:54 |
| TXN-01015088 | GrubHub | $115.61 | $34.68 | $80.93 | 2026-03-27 11:01:04 |
| TXN-01014702 | GrubHub | $108.98 | $32.69 | $76.29 | 2026-03-27 10:32:04 |
| TXN-01014846 | GrubHub | $64.87 | $19.46 | $45.41 | 2026-03-27 09:47:41 |
| TXN-01014910 | GrubHub | $107.95 | $32.38 | $75.57 | 2026-03-27 08:31:04 |
| TXN-01015737 | GrubHub | $136.66 | $41.00 | $95.66 | 2026-03-27 08:30:41 |
| TXN-01015477 | GrubHub | $110.71 | $33.21 | $77.50 | 2026-03-27 07:33:30 |
| TXN-01014713 | GrubHub | $65.26 | $19.58 | $45.68 | 2026-03-26 22:34:10 |
| TXN-01015082 | GrubHub | $105.90 | $31.77 | $74.13 | 2026-03-26 21:47:13 |
| TXN-01015184 | GrubHub | $128.11 | $38.43 | $89.68 | 2026-03-26 20:59:14 |