Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017928 | Square | $93.82 | $2.72 | $91.10 | 2026-03-30 13:15:09 |
| TXN-01018685 | Square | $133.17 | $3.86 | $129.31 | 2026-03-30 13:05:55 |
| TXN-01018140 | Square | $64.10 | $1.86 | $62.24 | 2026-03-30 13:04:27 |
| TXN-01019171 | Square | $72.47 | $2.10 | $70.37 | 2026-03-30 13:04:09 |
| TXN-01017956 | Square | $115.07 | $3.34 | $111.73 | 2026-03-30 12:49:35 |
| TXN-01018407 | Square | $110.17 | $3.19 | $106.98 | 2026-03-30 12:48:56 |
| TXN-01018777 | Square | $45.89 | $1.33 | $44.56 | 2026-03-30 12:45:26 |
| TXN-01019040 | Square | $86.21 | $2.50 | $83.71 | 2026-03-30 12:42:39 |
| TXN-01018849 | Square | $65.85 | $1.91 | $63.94 | 2026-03-30 12:36:59 |
| TXN-01019071 | Square | $84.47 | $2.45 | $82.02 | 2026-03-30 12:11:52 |
| TXN-01019082 | Square | $63.80 | $1.85 | $61.95 | 2026-03-30 12:02:01 |
| TXN-01018932 | Square | $144.46 | $4.19 | $140.27 | 2026-03-30 12:01:09 |
| TXN-01017919 | Square | $38.48 | $1.12 | $37.36 | 2026-03-30 11:45:50 |
| TXN-01018818 | Square | $97.14 | $2.82 | $94.32 | 2026-03-30 11:15:23 |
| TXN-01018046 | Square | $129.53 | $3.76 | $125.77 | 2026-03-30 11:08:58 |
| TXN-01017860 | Square | $44.96 | $1.30 | $43.66 | 2026-03-30 11:02:18 |
| TXN-01018720 | Square | $126.08 | $3.66 | $122.42 | 2026-03-30 10:26:27 |
| TXN-01018784 | Square | $88.71 | $2.57 | $86.14 | 2026-03-30 10:15:02 |
| TXN-01018905 | Square | $87.87 | $2.55 | $85.32 | 2026-03-30 09:55:25 |
| TXN-01019094 | Square | $83.85 | $2.43 | $81.42 | 2026-03-30 09:42:19 |
| TXN-01018693 | Square | $99.55 | $2.89 | $96.66 | 2026-03-30 09:27:35 |
| TXN-01018594 | Square | $83.30 | $2.42 | $80.88 | 2026-03-29 23:30:30 |
| TXN-01018944 | Square | $121.77 | $3.53 | $118.24 | 2026-03-29 23:18:41 |
| TXN-01018193 | Square | $97.96 | $2.84 | $95.12 | 2026-03-29 21:43:57 |
| TXN-01018257 | Square | $140.01 | $4.06 | $135.95 | 2026-03-29 20:11:28 |