Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013715 | UberEats | $98.08 | $29.42 | $68.66 | 2026-04-02 12:52:42 |
| TXN-01012337 | UberEats | $99.76 | $29.93 | $69.83 | 2026-04-02 12:45:52 |
| TXN-01013133 | UberEats | $114.44 | $34.33 | $80.11 | 2026-04-02 12:43:49 |
| TXN-01014073 | UberEats | $85.51 | $25.65 | $59.86 | 2026-04-02 12:37:31 |
| TXN-01014116 | UberEats | $143.95 | $43.18 | $100.77 | 2026-04-02 12:33:56 |
| TXN-01013029 | UberEats | $81.40 | $24.42 | $56.98 | 2026-04-02 12:33:03 |
| TXN-01014446 | UberEats | $94.73 | $28.42 | $66.31 | 2026-04-02 12:25:07 |
| TXN-01012594 | UberEats | $70.36 | $21.11 | $49.25 | 2026-04-02 12:22:16 |
| TXN-01012869 | UberEats | $103.55 | $31.06 | $72.49 | 2026-04-02 12:20:10 |
| TXN-01014426 | UberEats | $62.98 | $18.89 | $44.09 | 2026-04-02 12:19:17 |
| TXN-01014035 | UberEats | $71.52 | $21.46 | $50.06 | 2026-04-02 12:11:09 |
| TXN-01014238 | UberEats | $80.54 | $24.16 | $56.38 | 2026-04-02 12:08:45 |
| TXN-01013956 | UberEats | $122.94 | $36.88 | $86.06 | 2026-04-02 11:59:02 |
| TXN-01013397 | UberEats | $134.63 | $40.39 | $94.24 | 2026-04-02 11:54:31 |
| TXN-01012963 | UberEats | $97.58 | $29.27 | $68.31 | 2026-04-02 10:33:26 |
| TXN-01013686 | UberEats | $44.25 | $13.28 | $30.97 | 2026-04-02 10:14:13 |
| TXN-01012535 | UberEats | $69.42 | $20.83 | $48.59 | 2026-04-02 10:09:43 |
| TXN-01012446 | UberEats | $96.59 | $28.98 | $67.61 | 2026-04-02 09:29:38 |
| TXN-01014515 | UberEats | $77.72 | $23.32 | $54.40 | 2026-04-02 07:28:36 |
| TXN-01012880 | UberEats | $156.11 | $46.83 | $109.28 | 2026-04-02 07:13:54 |
| TXN-01013909 | UberEats | $94.52 | $28.36 | $66.16 | 2026-04-01 23:52:11 |
| TXN-01014678 | UberEats | $124.19 | $37.26 | $86.93 | 2026-04-01 22:50:10 |
| TXN-01013149 | UberEats | $126.59 | $37.98 | $88.61 | 2026-04-01 22:15:10 |
| TXN-01014586 | UberEats | $138.57 | $41.57 | $97.00 | 2026-04-01 22:11:45 |
| TXN-01012928 | UberEats | $71.39 | $21.42 | $49.97 | 2026-04-01 21:30:41 |