Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019055 | Square | $131.51 | $3.81 | $127.70 | 2026-03-29 19:48:33 |
| TXN-01018411 | Square | $87.05 | $2.52 | $84.53 | 2026-03-29 19:36:16 |
| TXN-01018636 | Square | $143.88 | $4.17 | $139.71 | 2026-03-29 19:35:48 |
| TXN-01018741 | Square | $51.80 | $1.50 | $50.30 | 2026-03-29 19:18:42 |
| TXN-01018298 | Square | $46.94 | $1.36 | $45.58 | 2026-03-29 19:14:36 |
| TXN-01018371 | Square | $129.47 | $3.75 | $125.72 | 2026-03-29 18:57:58 |
| TXN-01018640 | Square | $64.22 | $1.86 | $62.36 | 2026-03-29 18:51:27 |
| TXN-01018534 | Square | $97.08 | $2.82 | $94.26 | 2026-03-29 18:50:57 |
| TXN-01018203 | Square | $100.50 | $2.91 | $97.59 | 2026-03-29 18:49:12 |
| TXN-01018846 | Square | $76.00 | $2.20 | $73.80 | 2026-03-29 18:41:52 |
| TXN-01018410 | Square | $50.12 | $1.45 | $48.67 | 2026-03-29 18:36:43 |
| TXN-01018507 | Square | $109.79 | $3.18 | $106.61 | 2026-03-29 18:28:54 |
| TXN-01018294 | Square | $52.23 | $1.51 | $50.72 | 2026-03-29 18:28:52 |
| TXN-01018711 | Square | $139.32 | $4.04 | $135.28 | 2026-03-29 18:25:36 |
| TXN-01018251 | Square | $137.05 | $3.97 | $133.08 | 2026-03-29 18:24:59 |
| TXN-01018926 | Square | $98.19 | $2.85 | $95.34 | 2026-03-29 18:22:17 |
| TXN-01018001 | Square | $90.07 | $2.61 | $87.46 | 2026-03-29 18:20:47 |
| TXN-01019090 | Square | $60.95 | $1.77 | $59.18 | 2026-03-29 18:19:25 |
| TXN-01018360 | Square | $114.84 | $3.33 | $111.51 | 2026-03-29 18:05:27 |
| TXN-01017900 | Square | $38.70 | $1.12 | $37.58 | 2026-03-29 17:48:04 |
| TXN-01017800 | Square | $81.74 | $2.37 | $79.37 | 2026-03-29 17:43:03 |
| TXN-01018271 | Square | $69.60 | $2.02 | $67.58 | 2026-03-29 17:39:38 |
| TXN-01017844 | Square | $69.24 | $2.01 | $67.23 | 2026-03-29 17:33:15 |
| TXN-01018736 | Square | $56.84 | $1.65 | $55.19 | 2026-03-29 16:52:45 |
| TXN-01017947 | Square | $137.64 | $3.99 | $133.65 | 2026-03-29 16:40:28 |