Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014284 | UberEats | $146.48 | $43.94 | $102.54 | 2026-04-01 20:51:31 |
| TXN-01012680 | UberEats | $152.96 | $45.89 | $107.07 | 2026-04-01 20:40:35 |
| TXN-01014066 | UberEats | $92.15 | $27.64 | $64.51 | 2026-04-01 20:38:38 |
| TXN-01014142 | UberEats | $82.34 | $24.70 | $57.64 | 2026-04-01 20:31:25 |
| TXN-01013802 | UberEats | $99.45 | $29.84 | $69.61 | 2026-04-01 20:23:44 |
| TXN-01012392 | UberEats | $77.40 | $23.22 | $54.18 | 2026-04-01 20:08:46 |
| TXN-01012450 | UberEats | $66.38 | $19.91 | $46.47 | 2026-04-01 20:06:09 |
| TXN-01014412 | UberEats | $62.42 | $18.73 | $43.69 | 2026-04-01 19:53:50 |
| TXN-01014027 | UberEats | $137.92 | $41.38 | $96.54 | 2026-04-01 19:47:20 |
| TXN-01014563 | UberEats | $58.93 | $17.68 | $41.25 | 2026-04-01 19:44:07 |
| TXN-01012805 | UberEats | $79.96 | $23.99 | $55.97 | 2026-04-01 19:37:53 |
| TXN-01013323 | UberEats | $80.31 | $24.09 | $56.22 | 2026-04-01 19:33:43 |
| TXN-01012558 | UberEats | $138.06 | $41.42 | $96.64 | 2026-04-01 19:27:00 |
| TXN-01013555 | UberEats | $131.46 | $39.44 | $92.02 | 2026-04-01 19:18:36 |
| TXN-01012767 | UberEats | $56.43 | $16.93 | $39.50 | 2026-04-01 19:14:35 |
| TXN-01012505 | UberEats | $130.35 | $39.10 | $91.25 | 2026-04-01 19:12:31 |
| TXN-01012508 | UberEats | $80.92 | $24.28 | $56.64 | 2026-04-01 19:10:15 |
| TXN-01014578 | UberEats | $147.44 | $44.23 | $103.21 | 2026-04-01 19:08:15 |
| TXN-01012691 | UberEats | $116.71 | $35.01 | $81.70 | 2026-04-01 18:58:58 |
| TXN-01012855 | UberEats | $58.51 | $17.55 | $40.96 | 2026-04-01 18:56:46 |
| TXN-01014246 | UberEats | $103.78 | $31.13 | $72.65 | 2026-04-01 18:43:15 |
| TXN-01014424 | UberEats | $59.39 | $17.82 | $41.57 | 2026-04-01 18:33:14 |
| TXN-01013765 | UberEats | $97.96 | $29.39 | $68.57 | 2026-04-01 18:29:05 |
| TXN-01014001 | UberEats | $129.09 | $38.73 | $90.36 | 2026-04-01 18:19:36 |
| TXN-01012652 | UberEats | $124.85 | $37.45 | $87.40 | 2026-04-01 17:58:14 |