Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011563 | DoorDash | $149.90 | $44.97 | $104.93 | 2026-04-02 18:10:52 |
| TXN-01009603 | DoorDash | $115.27 | $34.58 | $80.69 | 2026-04-02 18:05:24 |
| TXN-01011358 | DoorDash | $142.85 | $42.85 | $100.00 | 2026-04-02 17:56:02 |
| TXN-01010015 | DoorDash | $103.34 | $31.00 | $72.34 | 2026-04-02 17:55:00 |
| TXN-01009899 | DoorDash | $73.11 | $21.93 | $51.18 | 2026-04-02 17:53:46 |
| TXN-01010704 | DoorDash | $106.27 | $31.88 | $74.39 | 2026-04-02 17:49:29 |
| TXN-01010166 | DoorDash | $62.60 | $18.78 | $43.82 | 2026-04-02 17:37:47 |
| TXN-01009897 | DoorDash | $64.64 | $19.39 | $45.25 | 2026-04-02 17:29:56 |
| TXN-01011545 | DoorDash | $68.65 | $20.60 | $48.05 | 2026-04-02 17:11:20 |
| TXN-01011149 | DoorDash | $71.64 | $21.49 | $50.15 | 2026-04-02 17:01:01 |
| TXN-01011888 | DoorDash | $148.69 | $44.61 | $104.08 | 2026-04-02 16:59:19 |
| TXN-01009438 | DoorDash | $126.37 | $37.91 | $88.46 | 2026-04-02 16:49:24 |
| TXN-01011152 | DoorDash | $83.90 | $25.17 | $58.73 | 2026-04-02 16:21:06 |
| TXN-01010297 | DoorDash | $86.53 | $25.96 | $60.57 | 2026-04-02 15:59:48 |
| TXN-01010668 | DoorDash | $117.65 | $35.30 | $82.35 | 2026-04-02 15:51:16 |
| TXN-01010813 | DoorDash | $130.35 | $39.10 | $91.25 | 2026-04-02 15:26:47 |
| TXN-01010470 | DoorDash | $77.60 | $23.28 | $54.32 | 2026-04-02 15:23:56 |
| TXN-01010910 | DoorDash | $97.81 | $29.34 | $68.47 | 2026-04-02 15:09:24 |
| TXN-01009385 | DoorDash | $56.53 | $16.96 | $39.57 | 2026-04-02 14:59:29 |
| TXN-01012309 | DoorDash | $117.17 | $35.15 | $82.02 | 2026-04-02 14:57:36 |
| TXN-01010685 | DoorDash | $47.64 | $14.29 | $33.35 | 2026-04-02 14:54:29 |
| TXN-01011389 | DoorDash | $126.58 | $37.97 | $88.61 | 2026-04-02 14:35:09 |
| TXN-01010962 | DoorDash | $82.39 | $24.72 | $57.67 | 2026-04-02 14:29:11 |
| TXN-01010673 | DoorDash | $94.83 | $28.45 | $66.38 | 2026-04-02 14:27:44 |
| TXN-01010148 | DoorDash | $112.65 | $33.80 | $78.85 | 2026-04-02 14:24:17 |