Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015638 | GrubHub | $71.05 | $21.31 | $49.74 | 2026-03-26 12:35:12 |
| TXN-01015445 | GrubHub | $46.01 | $13.80 | $32.21 | 2026-03-26 12:12:24 |
| TXN-01014815 | GrubHub | $87.15 | $26.14 | $61.01 | 2026-03-26 11:47:20 |
| TXN-01015120 | GrubHub | $61.68 | $18.50 | $43.18 | 2026-03-26 11:42:40 |
| TXN-01015447 | GrubHub | $109.05 | $32.71 | $76.34 | 2026-03-26 11:14:34 |
| TXN-01014806 | GrubHub | $137.84 | $41.35 | $96.49 | 2026-03-26 11:12:23 |
| TXN-01014953 | GrubHub | $126.17 | $37.85 | $88.32 | 2026-03-26 09:28:31 |
| TXN-01015143 | GrubHub | $75.46 | $22.64 | $52.82 | 2026-03-26 08:53:02 |
| TXN-01015704 | GrubHub | $46.31 | $13.89 | $32.42 | 2026-03-26 07:47:30 |
| TXN-01015018 | GrubHub | $56.98 | $17.09 | $39.89 | 2026-03-25 22:25:48 |
| TXN-01014770 | GrubHub | $55.85 | $16.75 | $39.10 | 2026-03-25 21:57:32 |
| TXN-01015471 | GrubHub | $156.81 | $47.04 | $109.77 | 2026-03-25 20:27:29 |
| TXN-01015271 | GrubHub | $130.67 | $39.20 | $91.47 | 2026-03-25 20:25:13 |
| TXN-01015616 | GrubHub | $146.08 | $43.82 | $102.26 | 2026-03-25 20:21:39 |
| TXN-01014698 | GrubHub | $93.39 | $28.02 | $65.37 | 2026-03-25 20:12:28 |
| TXN-01015072 | GrubHub | $93.88 | $28.16 | $65.72 | 2026-03-25 20:01:29 |
| TXN-01015538 | GrubHub | $79.76 | $23.93 | $55.83 | 2026-03-25 19:51:26 |
| TXN-01015095 | GrubHub | $115.87 | $34.76 | $81.11 | 2026-03-25 19:49:27 |
| TXN-01015148 | GrubHub | $94.65 | $28.39 | $66.26 | 2026-03-25 19:21:59 |
| TXN-01015632 | GrubHub | $91.77 | $27.53 | $64.24 | 2026-03-25 19:06:53 |
| TXN-01015591 | GrubHub | $101.54 | $30.46 | $71.08 | 2026-03-25 19:05:43 |
| TXN-01014816 | GrubHub | $44.80 | $13.44 | $31.36 | 2026-03-25 18:58:12 |
| TXN-01014776 | GrubHub | $129.12 | $38.74 | $90.38 | 2026-03-25 18:42:12 |
| TXN-01015513 | GrubHub | $64.10 | $19.23 | $44.87 | 2026-03-25 18:40:26 |
| TXN-01014765 | GrubHub | $49.51 | $14.85 | $34.66 | 2026-03-25 18:38:31 |