Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017937 | Square | $43.43 | $1.26 | $42.17 | 2026-03-29 16:39:28 |
| TXN-01018725 | Square | $126.14 | $3.66 | $122.48 | 2026-03-29 16:21:37 |
| TXN-01018539 | Square | $83.56 | $2.42 | $81.14 | 2026-03-29 15:56:47 |
| TXN-01017904 | Square | $117.77 | $3.42 | $114.35 | 2026-03-29 15:51:33 |
| TXN-01018404 | Square | $75.94 | $2.20 | $73.74 | 2026-03-29 15:38:37 |
| TXN-01018514 | Square | $144.11 | $4.18 | $139.93 | 2026-03-29 15:22:44 |
| TXN-01017891 | Square | $118.01 | $3.42 | $114.59 | 2026-03-29 15:07:59 |
| TXN-01017973 | Square | $81.63 | $2.37 | $79.26 | 2026-03-29 15:07:10 |
| TXN-01018992 | Square | $127.75 | $3.70 | $124.05 | 2026-03-29 14:33:14 |
| TXN-01018505 | Square | $82.61 | $2.40 | $80.21 | 2026-03-29 14:08:28 |
| TXN-01018806 | Square | $50.07 | $1.45 | $48.62 | 2026-03-29 14:03:30 |
| TXN-01018516 | Square | $56.63 | $1.64 | $54.99 | 2026-03-29 13:29:07 |
| TXN-01018794 | Square | $91.88 | $2.66 | $89.22 | 2026-03-29 13:28:19 |
| TXN-01018485 | Square | $136.54 | $3.96 | $132.58 | 2026-03-29 13:06:07 |
| TXN-01018200 | Square | $72.16 | $2.09 | $70.07 | 2026-03-29 12:59:49 |
| TXN-01018614 | Square | $76.02 | $2.20 | $73.82 | 2026-03-29 12:51:12 |
| TXN-01018891 | Square | $59.51 | $1.73 | $57.78 | 2026-03-29 12:50:00 |
| TXN-01019132 | Square | $92.28 | $2.68 | $89.60 | 2026-03-29 12:47:01 |
| TXN-01017867 | Square | $108.84 | $3.16 | $105.68 | 2026-03-29 12:46:39 |
| TXN-01018179 | Square | $79.17 | $2.30 | $76.87 | 2026-03-29 12:35:57 |
| TXN-01018908 | Square | $46.31 | $1.34 | $44.97 | 2026-03-29 12:34:41 |
| TXN-01019009 | Square | $91.72 | $2.66 | $89.06 | 2026-03-29 12:28:59 |
| TXN-01018670 | Square | $52.68 | $1.53 | $51.15 | 2026-03-29 12:28:57 |
| TXN-01018217 | Square | $103.20 | $2.99 | $100.21 | 2026-03-29 12:10:57 |
| TXN-01019049 | Square | $46.55 | $1.35 | $45.20 | 2026-03-29 12:07:27 |