Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016026 | Toast | $56.00 | $1.46 | $54.54 | 2026-03-31 13:11:17 |
| TXN-01016412 | Toast | $142.31 | $3.70 | $138.61 | 2026-03-31 13:09:45 |
| TXN-01016486 | Toast | $76.11 | $1.98 | $74.13 | 2026-03-31 12:48:09 |
| TXN-01017115 | Toast | $39.02 | $1.01 | $38.01 | 2026-03-31 12:46:43 |
| TXN-01016919 | Toast | $135.21 | $3.52 | $131.69 | 2026-03-31 12:33:58 |
| TXN-01017264 | Toast | $131.45 | $3.42 | $128.03 | 2026-03-31 12:32:56 |
| TXN-01016280 | Toast | $64.12 | $1.67 | $62.45 | 2026-03-31 12:16:52 |
| TXN-01016222 | Toast | $105.61 | $2.75 | $102.86 | 2026-03-31 12:13:03 |
| TXN-01016967 | Toast | $121.84 | $3.17 | $118.67 | 2026-03-31 11:47:54 |
| TXN-01017594 | Toast | $121.30 | $3.15 | $118.15 | 2026-03-31 11:44:55 |
| TXN-01015938 | Toast | $127.61 | $3.32 | $124.29 | 2026-03-31 10:55:40 |
| TXN-01015835 | Toast | $60.68 | $1.58 | $59.10 | 2026-03-31 10:28:29 |
| TXN-01016968 | Toast | $69.08 | $1.80 | $67.28 | 2026-03-31 10:19:13 |
| TXN-01016310 | Toast | $97.76 | $2.54 | $95.22 | 2026-03-31 09:59:31 |
| TXN-01015883 | Toast | $69.39 | $1.80 | $67.59 | 2026-03-31 09:54:58 |
| TXN-01015770 | Toast | $51.17 | $1.33 | $49.84 | 2026-03-31 09:34:52 |
| TXN-01017613 | Toast | $52.03 | $1.35 | $50.68 | 2026-03-31 08:34:31 |
| TXN-01016409 | Toast | $143.98 | $3.74 | $140.24 | 2026-03-31 07:31:24 |
| TXN-01015797 | Toast | $42.48 | $1.10 | $41.38 | 2026-03-31 07:29:06 |
| TXN-01016481 | Toast | $41.18 | $1.07 | $40.11 | 2026-03-30 22:52:12 |
| TXN-01017177 | Toast | $71.10 | $1.85 | $69.25 | 2026-03-30 22:04:29 |
| TXN-01016796 | Toast | $77.33 | $2.01 | $75.32 | 2026-03-30 21:36:14 |
| TXN-01016490 | Toast | $42.92 | $1.12 | $41.80 | 2026-03-30 21:33:54 |
| TXN-01016275 | Toast | $81.64 | $2.12 | $79.52 | 2026-03-30 20:58:39 |
| TXN-01016003 | Toast | $80.39 | $2.09 | $78.30 | 2026-03-30 20:47:58 |