Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013256 | UberEats | $158.28 | $47.48 | $110.80 | 2026-04-01 17:55:44 |
| TXN-01013058 | UberEats | $143.43 | $43.03 | $100.40 | 2026-04-01 17:51:18 |
| TXN-01014081 | UberEats | $137.41 | $41.22 | $96.19 | 2026-04-01 17:48:36 |
| TXN-01014029 | UberEats | $97.76 | $29.33 | $68.43 | 2026-04-01 17:42:46 |
| TXN-01012986 | UberEats | $52.24 | $15.67 | $36.57 | 2026-04-01 17:31:22 |
| TXN-01013667 | UberEats | $112.67 | $33.80 | $78.87 | 2026-04-01 17:13:45 |
| TXN-01013578 | UberEats | $117.68 | $35.30 | $82.38 | 2026-04-01 17:13:11 |
| TXN-01013964 | UberEats | $44.61 | $13.38 | $31.23 | 2026-04-01 16:57:28 |
| TXN-01013835 | UberEats | $74.59 | $22.38 | $52.21 | 2026-04-01 16:24:08 |
| TXN-01014228 | UberEats | $151.84 | $45.55 | $106.29 | 2026-04-01 15:52:34 |
| TXN-01012815 | UberEats | $56.40 | $16.92 | $39.48 | 2026-04-01 15:45:16 |
| TXN-01013683 | UberEats | $102.72 | $30.82 | $71.90 | 2026-04-01 15:27:30 |
| TXN-01013068 | UberEats | $138.19 | $41.46 | $96.73 | 2026-04-01 15:23:19 |
| TXN-01014554 | UberEats | $74.11 | $22.23 | $51.88 | 2026-04-01 15:00:32 |
| TXN-01012617 | UberEats | $88.62 | $26.59 | $62.03 | 2026-04-01 14:38:27 |
| TXN-01013599 | UberEats | $81.55 | $24.46 | $57.09 | 2026-04-01 14:13:57 |
| TXN-01014367 | UberEats | $57.57 | $17.27 | $40.30 | 2026-04-01 14:10:13 |
| TXN-01014247 | UberEats | $44.37 | $13.31 | $31.06 | 2026-04-01 14:08:46 |
| TXN-01012907 | UberEats | $122.52 | $36.76 | $85.76 | 2026-04-01 14:07:24 |
| TXN-01014524 | UberEats | $138.05 | $41.41 | $96.64 | 2026-04-01 13:50:04 |
| TXN-01012787 | UberEats | $76.34 | $22.90 | $53.44 | 2026-04-01 13:48:24 |
| TXN-01012658 | UberEats | $46.32 | $13.90 | $32.42 | 2026-04-01 13:47:42 |
| TXN-01013259 | UberEats | $49.92 | $14.98 | $34.94 | 2026-04-01 13:33:27 |
| TXN-01013056 | UberEats | $137.01 | $41.10 | $95.91 | 2026-04-01 13:20:16 |
| TXN-01012513 | UberEats | $90.55 | $27.16 | $63.39 | 2026-04-01 13:15:11 |