Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017577 | Toast | $91.66 | $2.38 | $89.28 | 2026-04-05 19:10:07 |
| TXN-01015686 | GrubHub | $106.01 | $31.80 | $74.21 | 2026-04-05 19:04:57 |
| TXN-01016989 | Toast | $54.44 | $1.42 | $53.02 | 2026-04-05 19:03:14 |
| TXN-01017797 | Square | $134.51 | $3.90 | $130.61 | 2026-04-05 19:00:23 |
| TXN-01019841 | Clover | $57.22 | $1.37 | $55.85 | 2026-04-05 18:58:49 |
| TXN-01013386 | UberEats | $144.06 | $43.22 | $100.84 | 2026-04-05 18:55:09 |
| TXN-01014931 | GrubHub | $88.43 | $26.53 | $61.90 | 2026-04-05 18:55:01 |
| TXN-01012472 | UberEats | $52.06 | $15.62 | $36.44 | 2026-04-05 18:51:02 |
| TXN-01011222 | DoorDash | $106.42 | $31.93 | $74.49 | 2026-04-05 18:50:17 |
| TXN-01017750 | Square | $112.52 | $3.26 | $109.26 | 2026-04-05 18:49:51 |
| TXN-01010381 | DoorDash | $89.65 | $26.89 | $62.76 | 2026-04-05 18:49:13 |
| TXN-01014296 | UberEats | $56.72 | $17.02 | $39.70 | 2026-04-05 18:48:32 |
| TXN-01017949 | Square | $131.85 | $3.82 | $128.03 | 2026-04-05 18:45:29 |
| TXN-01017513 | Toast | $114.58 | $2.98 | $111.60 | 2026-04-05 18:45:28 |
| TXN-01013826 | UberEats | $128.86 | $38.66 | $90.20 | 2026-04-05 18:42:53 |
| TXN-01017952 | Square | $136.86 | $3.97 | $132.89 | 2026-04-05 18:42:40 |
| TXN-01018112 | Square | $117.68 | $3.41 | $114.27 | 2026-04-05 18:42:14 |
| TXN-01015851 | Toast | $105.14 | $2.73 | $102.41 | 2026-04-05 18:41:11 |
| TXN-01019227 | Clover | $102.68 | $2.46 | $100.22 | 2026-04-05 18:41:09 |
| TXN-01011201 | DoorDash | $132.42 | $39.73 | $92.69 | 2026-04-05 18:40:40 |
| TXN-01013856 | UberEats | $68.23 | $20.47 | $47.76 | 2026-04-05 18:34:42 |
| TXN-01018047 | Square | $82.26 | $2.39 | $79.87 | 2026-04-05 18:33:27 |
| TXN-01013129 | UberEats | $68.68 | $20.60 | $48.08 | 2026-04-05 18:32:43 |
| TXN-01016532 | Toast | $91.49 | $2.38 | $89.11 | 2026-04-05 18:32:15 |
| TXN-01012487 | UberEats | $89.08 | $26.72 | $62.36 | 2026-04-05 18:30:42 |