Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019799 | Clover | $132.01 | $3.17 | $128.84 | 2026-03-22 17:48:04 |
| TXN-01019933 | Clover | $118.84 | $2.85 | $115.99 | 2026-03-22 17:45:43 |
| TXN-01019673 | Clover | $120.75 | $2.90 | $117.85 | 2026-03-22 17:05:51 |
| TXN-01019651 | Clover | $96.42 | $2.31 | $94.11 | 2026-03-22 14:14:36 |
| TXN-01019573 | Clover | $85.90 | $2.06 | $83.84 | 2026-03-22 14:05:36 |
| TXN-01019240 | Clover | $109.61 | $2.63 | $106.98 | 2026-03-22 14:04:31 |
| TXN-01019581 | Clover | $105.62 | $2.53 | $103.09 | 2026-03-22 12:44:07 |
| TXN-01019808 | Clover | $94.51 | $2.27 | $92.24 | 2026-03-22 12:34:56 |
| TXN-01019614 | Clover | $105.20 | $2.52 | $102.68 | 2026-03-22 11:59:48 |
| TXN-01019231 | Clover | $66.90 | $1.61 | $65.29 | 2026-03-22 11:38:48 |
| TXN-01019913 | Clover | $89.19 | $2.14 | $87.05 | 2026-03-22 11:07:27 |
| TXN-01019577 | Clover | $85.41 | $2.05 | $83.36 | 2026-03-22 10:37:08 |
| TXN-01019545 | Clover | $126.64 | $3.04 | $123.60 | 2026-03-22 10:34:47 |
| TXN-01019773 | Clover | $74.29 | $1.78 | $72.51 | 2026-03-22 09:26:01 |
| TXN-01019846 | Clover | $111.53 | $2.68 | $108.85 | 2026-03-22 09:09:04 |
| TXN-01019509 | Clover | $89.83 | $2.16 | $87.67 | 2026-03-22 08:43:11 |
| TXN-01019777 | Clover | $76.64 | $1.84 | $74.80 | 2026-03-22 08:19:09 |
| TXN-01019196 | Clover | $87.00 | $2.09 | $84.91 | 2026-03-21 23:30:39 |
| TXN-01020022 | Clover | $104.57 | $2.51 | $102.06 | 2026-03-21 20:56:08 |
| TXN-01019871 | Clover | $111.47 | $2.68 | $108.79 | 2026-03-21 20:54:23 |
| TXN-01019388 | Clover | $54.25 | $1.30 | $52.95 | 2026-03-21 19:55:13 |
| TXN-01019221 | Clover | $109.51 | $2.63 | $106.88 | 2026-03-21 19:46:18 |
| TXN-01019267 | Clover | $81.10 | $1.95 | $79.15 | 2026-03-21 19:33:38 |
| TXN-01019705 | Clover | $76.48 | $1.84 | $74.64 | 2026-03-21 19:22:21 |
| TXN-01019747 | Clover | $64.32 | $1.54 | $62.78 | 2026-03-21 18:54:26 |