Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015555 | GrubHub | $121.95 | $36.59 | $85.36 | 2026-03-25 18:24:51 |
| TXN-01015377 | GrubHub | $155.06 | $46.52 | $108.54 | 2026-03-25 18:21:04 |
| TXN-01015021 | GrubHub | $127.09 | $38.13 | $88.96 | 2026-03-25 18:17:52 |
| TXN-01015005 | GrubHub | $109.08 | $32.72 | $76.36 | 2026-03-25 18:14:49 |
| TXN-01014854 | GrubHub | $65.46 | $19.64 | $45.82 | 2026-03-25 17:36:42 |
| TXN-01015369 | GrubHub | $107.06 | $32.12 | $74.94 | 2026-03-25 17:14:50 |
| TXN-01014908 | GrubHub | $106.81 | $32.04 | $74.77 | 2026-03-25 16:50:48 |
| TXN-01015751 | GrubHub | $115.16 | $34.55 | $80.61 | 2026-03-25 16:12:42 |
| TXN-01015132 | GrubHub | $93.22 | $27.97 | $65.25 | 2026-03-25 14:11:36 |
| TXN-01015539 | GrubHub | $69.07 | $20.72 | $48.35 | 2026-03-25 13:38:59 |
| TXN-01015239 | GrubHub | $84.53 | $25.36 | $59.17 | 2026-03-25 13:11:16 |
| TXN-01015576 | GrubHub | $123.92 | $37.18 | $86.74 | 2026-03-25 12:51:35 |
| TXN-01015318 | GrubHub | $44.75 | $13.42 | $31.33 | 2026-03-25 12:45:12 |
| TXN-01015653 | GrubHub | $141.55 | $42.47 | $99.08 | 2026-03-25 12:43:03 |
| TXN-01015671 | GrubHub | $88.47 | $26.54 | $61.93 | 2026-03-25 12:35:10 |
| TXN-01014790 | GrubHub | $124.13 | $37.24 | $86.89 | 2026-03-25 12:33:12 |
| TXN-01014955 | GrubHub | $142.21 | $42.66 | $99.55 | 2026-03-25 12:26:13 |
| TXN-01015359 | GrubHub | $126.66 | $38.00 | $88.66 | 2026-03-25 12:19:54 |
| TXN-01014823 | GrubHub | $123.06 | $36.92 | $86.14 | 2026-03-25 12:12:39 |
| TXN-01015139 | GrubHub | $99.14 | $29.74 | $69.40 | 2026-03-25 11:53:20 |
| TXN-01015154 | GrubHub | $68.54 | $20.56 | $47.98 | 2026-03-25 11:21:51 |
| TXN-01014738 | GrubHub | $110.47 | $33.14 | $77.33 | 2026-03-25 11:16:50 |
| TXN-01015177 | GrubHub | $44.83 | $13.45 | $31.38 | 2026-03-25 08:12:34 |
| TXN-01015327 | GrubHub | $146.79 | $44.04 | $102.75 | 2026-03-25 08:10:57 |
| TXN-01015738 | GrubHub | $75.16 | $22.55 | $52.61 | 2026-03-24 21:55:18 |