Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017873 | Square | $52.07 | $1.51 | $50.56 | 2026-03-29 11:15:51 |
| TXN-01018592 | Square | $129.00 | $3.74 | $125.26 | 2026-03-29 09:43:43 |
| TXN-01018870 | Square | $66.63 | $1.93 | $64.70 | 2026-03-28 22:00:34 |
| TXN-01018328 | Square | $84.53 | $2.45 | $82.08 | 2026-03-28 21:52:46 |
| TXN-01018638 | Square | $136.39 | $3.96 | $132.43 | 2026-03-28 21:26:51 |
| TXN-01018453 | Square | $107.03 | $3.10 | $103.93 | 2026-03-28 21:11:34 |
| TXN-01018998 | Square | $90.16 | $2.61 | $87.55 | 2026-03-28 21:07:29 |
| TXN-01018712 | Square | $104.48 | $3.03 | $101.45 | 2026-03-28 20:59:01 |
| TXN-01018618 | Square | $93.14 | $2.70 | $90.44 | 2026-03-28 20:15:44 |
| TXN-01018306 | Square | $101.41 | $2.94 | $98.47 | 2026-03-28 20:12:18 |
| TXN-01018463 | Square | $81.89 | $2.37 | $79.52 | 2026-03-28 20:06:13 |
| TXN-01019147 | Square | $136.55 | $3.96 | $132.59 | 2026-03-28 20:01:15 |
| TXN-01018616 | Square | $60.54 | $1.76 | $58.78 | 2026-03-28 19:59:11 |
| TXN-01018302 | Square | $92.07 | $2.67 | $89.40 | 2026-03-28 19:39:14 |
| TXN-01018647 | Square | $63.37 | $1.84 | $61.53 | 2026-03-28 19:16:00 |
| TXN-01017850 | Square | $110.07 | $3.19 | $106.88 | 2026-03-28 18:04:54 |
| TXN-01018625 | Square | $85.60 | $2.48 | $83.12 | 2026-03-28 18:00:51 |
| TXN-01019150 | Square | $44.94 | $1.30 | $43.64 | 2026-03-28 17:12:39 |
| TXN-01018489 | Square | $113.11 | $3.28 | $109.83 | 2026-03-28 16:36:59 |
| TXN-01019073 | Square | $131.60 | $3.82 | $127.78 | 2026-03-28 15:58:01 |
| TXN-01017875 | Square | $118.61 | $3.44 | $115.17 | 2026-03-28 15:53:41 |
| TXN-01019144 | Square | $111.45 | $3.23 | $108.22 | 2026-03-28 15:08:52 |
| TXN-01017866 | Square | $110.76 | $3.21 | $107.55 | 2026-03-28 15:03:47 |
| TXN-01018758 | Square | $143.87 | $4.17 | $139.70 | 2026-03-28 14:45:49 |
| TXN-01018924 | Square | $52.86 | $1.53 | $51.33 | 2026-03-28 14:18:15 |