Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011417 | DoorDash | $145.35 | $43.60 | $101.75 | 2026-04-06 18:41:08 |
| TXN-01010312 | DoorDash | $133.01 | $39.90 | $93.11 | 2026-04-06 18:31:02 |
| TXN-01012209 | DoorDash | $109.71 | $32.91 | $76.80 | 2026-04-06 18:30:23 |
| TXN-01010347 | DoorDash | $140.42 | $42.13 | $98.29 | 2026-04-06 18:29:35 |
| TXN-01011460 | DoorDash | $136.88 | $41.06 | $95.82 | 2026-04-06 18:28:18 |
| TXN-01011274 | DoorDash | $52.36 | $15.71 | $36.65 | 2026-04-06 18:24:39 |
| TXN-01010622 | DoorDash | $150.38 | $45.11 | $105.27 | 2026-04-06 18:20:26 |
| TXN-01011426 | DoorDash | $62.21 | $18.66 | $43.55 | 2026-04-06 18:16:33 |
| TXN-01010987 | DoorDash | $138.92 | $41.68 | $97.24 | 2026-04-06 18:11:52 |
| TXN-01011090 | DoorDash | $155.55 | $46.66 | $108.89 | 2026-04-06 18:09:49 |
| TXN-01011006 | DoorDash | $80.34 | $24.10 | $56.24 | 2026-04-06 18:03:16 |
| TXN-01010983 | DoorDash | $152.87 | $45.86 | $107.01 | 2026-04-06 18:02:03 |
| TXN-01011287 | DoorDash | $143.86 | $43.16 | $100.70 | 2026-04-06 17:59:52 |
| TXN-01010143 | DoorDash | $158.22 | $47.47 | $110.75 | 2026-04-06 17:45:09 |
| TXN-01012152 | DoorDash | $62.05 | $18.61 | $43.44 | 2026-04-06 17:41:31 |
| TXN-01010214 | DoorDash | $99.08 | $29.72 | $69.36 | 2026-04-06 17:27:10 |
| TXN-01012327 | DoorDash | $55.25 | $16.57 | $38.68 | 2026-04-06 17:13:23 |
| TXN-01011728 | DoorDash | $66.05 | $19.81 | $46.24 | 2026-04-06 17:03:22 |
| TXN-01010749 | DoorDash | $106.04 | $31.81 | $74.23 | 2026-04-06 17:03:18 |
| TXN-01010465 | DoorDash | $104.72 | $31.42 | $73.30 | 2026-04-06 16:45:58 |
| TXN-01010230 | DoorDash | $115.59 | $34.68 | $80.91 | 2026-04-06 16:36:53 |
| TXN-01011640 | DoorDash | $139.34 | $41.80 | $97.54 | 2026-04-06 16:30:31 |
| TXN-01010195 | DoorDash | $106.97 | $32.09 | $74.88 | 2026-04-06 16:20:25 |
| TXN-01011562 | DoorDash | $147.54 | $44.26 | $103.28 | 2026-04-06 15:34:00 |
| TXN-01009396 | DoorDash | $77.42 | $23.23 | $54.19 | 2026-04-06 15:03:14 |