Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015289 | GrubHub | $118.88 | $35.66 | $83.22 | 2026-04-06 14:22:37 |
| TXN-01014938 | GrubHub | $136.49 | $40.95 | $95.54 | 2026-04-06 13:44:00 |
| TXN-01014743 | GrubHub | $99.61 | $29.88 | $69.73 | 2026-04-06 13:38:44 |
| TXN-01014907 | GrubHub | $48.72 | $14.62 | $34.10 | 2026-04-06 13:38:40 |
| TXN-01015340 | GrubHub | $127.38 | $38.21 | $89.17 | 2026-04-06 13:29:09 |
| TXN-01014695 | GrubHub | $46.45 | $13.94 | $32.51 | 2026-04-06 13:24:28 |
| TXN-01015332 | GrubHub | $49.78 | $14.93 | $34.85 | 2026-04-06 12:51:33 |
| TXN-01014901 | GrubHub | $151.50 | $45.45 | $106.05 | 2026-04-06 12:49:43 |
| TXN-01015602 | GrubHub | $64.28 | $19.28 | $45.00 | 2026-04-06 12:31:12 |
| TXN-01015257 | GrubHub | $130.22 | $39.07 | $91.15 | 2026-04-06 12:08:09 |
| TXN-01015537 | GrubHub | $86.02 | $25.81 | $60.21 | 2026-04-06 10:37:01 |
| TXN-01015032 | GrubHub | $75.67 | $22.70 | $52.97 | 2026-04-06 10:36:07 |
| TXN-01015152 | GrubHub | $63.97 | $19.19 | $44.78 | 2026-04-06 10:13:30 |
| TXN-01015240 | GrubHub | $86.16 | $25.85 | $60.31 | 2026-04-06 09:15:46 |
| TXN-01015111 | GrubHub | $123.42 | $37.03 | $86.39 | 2026-04-06 07:10:14 |
| TXN-01014761 | GrubHub | $144.40 | $43.32 | $101.08 | 2026-04-05 21:34:43 |
| TXN-01014755 | GrubHub | $133.24 | $39.97 | $93.27 | 2026-04-05 21:32:40 |
| TXN-01015680 | GrubHub | $148.64 | $44.59 | $104.05 | 2026-04-05 20:22:29 |
| TXN-01015354 | GrubHub | $60.82 | $18.25 | $42.57 | 2026-04-05 20:10:23 |
| TXN-01015014 | GrubHub | $123.58 | $37.07 | $86.51 | 2026-04-05 19:49:52 |
| TXN-01015611 | GrubHub | $77.59 | $23.28 | $54.31 | 2026-04-05 19:17:24 |
| TXN-01014700 | GrubHub | $113.77 | $34.13 | $79.64 | 2026-04-05 19:13:58 |
| TXN-01015686 | GrubHub | $106.01 | $31.80 | $74.21 | 2026-04-05 19:04:57 |
| TXN-01014931 | GrubHub | $88.43 | $26.53 | $61.90 | 2026-04-05 18:55:01 |
| TXN-01015179 | GrubHub | $121.90 | $36.57 | $85.33 | 2026-04-05 18:28:38 |