Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017541 | Toast | $46.70 | $1.21 | $45.49 | 2026-04-06 18:10:31 |
| TXN-01017299 | Toast | $126.20 | $3.28 | $122.92 | 2026-04-06 18:09:26 |
| TXN-01015892 | Toast | $39.17 | $1.02 | $38.15 | 2026-04-06 18:08:24 |
| TXN-01016323 | Toast | $48.30 | $1.26 | $47.04 | 2026-04-06 18:03:28 |
| TXN-01017483 | Toast | $74.81 | $1.95 | $72.86 | 2026-04-06 18:02:33 |
| TXN-01016411 | Toast | $138.67 | $3.61 | $135.06 | 2026-04-06 17:55:56 |
| TXN-01016880 | Toast | $132.32 | $3.44 | $128.88 | 2026-04-06 17:50:31 |
| TXN-01016205 | Toast | $142.15 | $3.70 | $138.45 | 2026-04-06 17:42:28 |
| TXN-01016686 | Toast | $95.80 | $2.49 | $93.31 | 2026-04-06 17:40:43 |
| TXN-01016954 | Toast | $73.41 | $1.91 | $71.50 | 2026-04-06 17:38:41 |
| TXN-01017098 | Toast | $87.07 | $2.26 | $84.81 | 2026-04-06 17:37:44 |
| TXN-01016057 | Toast | $124.17 | $3.23 | $120.94 | 2026-04-06 17:17:16 |
| TXN-01016316 | Toast | $72.07 | $1.87 | $70.20 | 2026-04-06 17:13:21 |
| TXN-01016999 | Toast | $138.40 | $3.60 | $134.80 | 2026-04-06 17:03:59 |
| TXN-01016735 | Toast | $74.02 | $1.92 | $72.10 | 2026-04-06 16:47:56 |
| TXN-01016683 | Toast | $59.93 | $1.56 | $58.37 | 2026-04-06 16:44:49 |
| TXN-01016000 | Toast | $85.63 | $2.23 | $83.40 | 2026-04-06 16:43:12 |
| TXN-01017473 | Toast | $132.45 | $3.44 | $129.01 | 2026-04-06 16:29:29 |
| TXN-01016458 | Toast | $45.53 | $1.18 | $44.35 | 2026-04-06 15:53:56 |
| TXN-01016654 | Toast | $50.86 | $1.32 | $49.54 | 2026-04-06 15:46:56 |
| TXN-01016342 | Toast | $99.46 | $2.59 | $96.87 | 2026-04-06 15:38:38 |
| TXN-01016328 | Toast | $112.07 | $2.91 | $109.16 | 2026-04-06 15:37:45 |
| TXN-01016974 | Toast | $114.01 | $2.96 | $111.05 | 2026-04-06 15:22:31 |
| TXN-01017511 | Toast | $98.70 | $2.57 | $96.13 | 2026-04-06 15:08:18 |
| TXN-01017635 | Toast | $66.57 | $1.73 | $64.84 | 2026-04-06 15:04:34 |