Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016604 | Toast | $114.69 | $2.98 | $111.71 | 2026-04-05 18:28:53 |
| TXN-01015179 | GrubHub | $121.90 | $36.57 | $85.33 | 2026-04-05 18:28:38 |
| TXN-01016207 | Toast | $122.91 | $3.20 | $119.71 | 2026-04-05 18:27:40 |
| TXN-01019470 | Clover | $123.76 | $2.97 | $120.79 | 2026-04-05 18:27:33 |
| TXN-01018532 | Square | $133.93 | $3.88 | $130.05 | 2026-04-05 18:27:23 |
| TXN-01016534 | Toast | $39.41 | $1.02 | $38.39 | 2026-04-05 18:25:56 |
| TXN-01014958 | GrubHub | $82.11 | $24.63 | $57.48 | 2026-04-05 18:22:17 |
| TXN-01012973 | UberEats | $157.13 | $47.14 | $109.99 | 2026-04-05 18:20:03 |
| TXN-01012417 | UberEats | $143.59 | $43.08 | $100.51 | 2026-04-05 18:19:43 |
| TXN-01011016 | DoorDash | $128.40 | $38.52 | $89.88 | 2026-04-05 18:18:54 |
| TXN-01017721 | Square | $105.85 | $3.07 | $102.78 | 2026-04-05 18:17:55 |
| TXN-01019478 | Clover | $40.62 | $0.97 | $39.65 | 2026-04-05 18:16:48 |
| TXN-01012019 | DoorDash | $115.39 | $34.62 | $80.77 | 2026-04-05 18:15:46 |
| TXN-01013447 | UberEats | $84.19 | $25.26 | $58.93 | 2026-04-05 18:13:34 |
| TXN-01017606 | Toast | $43.95 | $1.14 | $42.81 | 2026-04-05 18:13:28 |
| TXN-01012217 | DoorDash | $85.16 | $25.55 | $59.61 | 2026-04-05 18:12:39 |
| TXN-01019941 | Clover | $70.08 | $1.68 | $68.40 | 2026-04-05 18:09:51 |
| TXN-01018421 | Square | $74.09 | $2.15 | $71.94 | 2026-04-05 18:08:42 |
| TXN-01015626 | GrubHub | $136.76 | $41.03 | $95.73 | 2026-04-05 18:07:51 |
| TXN-01014812 | GrubHub | $130.68 | $39.20 | $91.48 | 2026-04-05 18:07:28 |
| TXN-01011694 | DoorDash | $126.32 | $37.90 | $88.42 | 2026-04-05 18:06:10 |
| TXN-01012826 | UberEats | $121.19 | $36.36 | $84.83 | 2026-04-05 18:06:09 |
| TXN-01018372 | Square | $131.03 | $3.80 | $127.23 | 2026-04-05 18:04:58 |
| TXN-01019492 | Clover | $91.72 | $2.20 | $89.52 | 2026-04-05 18:01:53 |
| TXN-01009435 | DoorDash | $124.83 | $37.45 | $87.38 | 2026-04-05 18:01:10 |