Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019338 | Clover | $126.57 | $3.04 | $123.53 | 2026-03-21 18:52:23 |
| TXN-01019736 | Clover | $105.57 | $2.53 | $103.04 | 2026-03-21 18:49:24 |
| TXN-01019333 | Clover | $61.30 | $1.47 | $59.83 | 2026-03-21 18:44:46 |
| TXN-01019437 | Clover | $131.94 | $3.17 | $128.77 | 2026-03-21 18:37:11 |
| TXN-01019418 | Clover | $70.94 | $1.70 | $69.24 | 2026-03-21 18:06:21 |
| TXN-01019847 | Clover | $130.34 | $3.13 | $127.21 | 2026-03-21 18:05:13 |
| TXN-01019303 | Clover | $142.34 | $3.42 | $138.92 | 2026-03-21 17:40:55 |
| TXN-01019618 | Clover | $60.73 | $1.46 | $59.27 | 2026-03-21 15:50:37 |
| TXN-01019943 | Clover | $65.62 | $1.57 | $64.05 | 2026-03-21 15:37:12 |
| TXN-01019352 | Clover | $98.19 | $2.36 | $95.83 | 2026-03-21 15:06:11 |
| TXN-01019467 | Clover | $54.21 | $1.30 | $52.91 | 2026-03-21 13:48:50 |
| TXN-01020013 | Clover | $80.05 | $1.92 | $78.13 | 2026-03-21 12:39:33 |
| TXN-01019249 | Clover | $77.54 | $1.86 | $75.68 | 2026-03-21 12:37:50 |
| TXN-01019621 | Clover | $77.30 | $1.86 | $75.44 | 2026-03-21 12:31:35 |
| TXN-01019503 | Clover | $45.14 | $1.08 | $44.06 | 2026-03-21 12:18:29 |
| TXN-01020027 | Clover | $56.60 | $1.36 | $55.24 | 2026-03-21 12:02:27 |
| TXN-01019784 | Clover | $111.72 | $2.68 | $109.04 | 2026-03-21 12:00:32 |
| TXN-01019536 | Clover | $64.42 | $1.55 | $62.87 | 2026-03-21 11:38:55 |
| TXN-01019537 | Clover | $68.79 | $1.65 | $67.14 | 2026-03-21 10:31:52 |
| TXN-01019317 | Clover | $72.72 | $1.75 | $70.97 | 2026-03-21 08:40:26 |
| TXN-01019934 | Clover | $81.19 | $1.95 | $79.24 | 2026-03-20 21:36:41 |
| TXN-01019804 | Clover | $56.17 | $1.35 | $54.82 | 2026-03-20 19:41:24 |
| TXN-01019349 | Clover | $57.79 | $1.39 | $56.40 | 2026-03-20 18:41:25 |
| TXN-01019596 | Clover | $104.14 | $2.50 | $101.64 | 2026-03-20 18:08:16 |
| TXN-01019957 | Clover | $95.68 | $2.30 | $93.38 | 2026-03-20 18:02:14 |