Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012079 | DoorDash | $101.98 | $30.59 | $71.39 | 2026-04-02 12:22:05 |
| TXN-01011620 | DoorDash | $69.13 | $20.74 | $48.39 | 2026-04-02 12:15:38 |
| TXN-01011900 | DoorDash | $55.59 | $16.68 | $38.91 | 2026-04-02 12:08:32 |
| TXN-01011763 | DoorDash | $145.60 | $43.68 | $101.92 | 2026-04-02 12:06:31 |
| TXN-01011521 | DoorDash | $157.39 | $47.22 | $110.17 | 2026-04-02 11:53:38 |
| TXN-01012207 | DoorDash | $105.27 | $31.58 | $73.69 | 2026-04-02 11:52:22 |
| TXN-01011318 | DoorDash | $72.94 | $21.88 | $51.06 | 2026-04-02 11:45:55 |
| TXN-01010542 | DoorDash | $65.64 | $19.69 | $45.95 | 2026-04-02 11:41:45 |
| TXN-01010055 | DoorDash | $112.94 | $33.88 | $79.06 | 2026-04-02 11:29:27 |
| TXN-01009467 | DoorDash | $97.51 | $29.25 | $68.26 | 2026-04-02 11:23:41 |
| TXN-01009779 | DoorDash | $117.79 | $35.34 | $82.45 | 2026-04-02 11:17:43 |
| TXN-01011760 | DoorDash | $149.92 | $44.98 | $104.94 | 2026-04-02 11:16:23 |
| TXN-01010244 | DoorDash | $109.74 | $32.92 | $76.82 | 2026-04-02 11:11:46 |
| TXN-01009839 | DoorDash | $97.07 | $29.12 | $67.95 | 2026-04-02 10:59:00 |
| TXN-01009480 | DoorDash | $136.22 | $40.87 | $95.35 | 2026-04-02 10:58:31 |
| TXN-01009914 | DoorDash | $120.33 | $36.10 | $84.23 | 2026-04-02 10:46:27 |
| TXN-01009343 | DoorDash | $81.22 | $24.37 | $56.85 | 2026-04-02 10:42:19 |
| TXN-01009846 | DoorDash | $73.28 | $21.98 | $51.30 | 2026-04-02 10:36:58 |
| TXN-01010112 | DoorDash | $57.98 | $17.39 | $40.59 | 2026-04-02 09:47:16 |
| TXN-01011069 | DoorDash | $136.55 | $40.97 | $95.58 | 2026-04-02 09:31:33 |
| TXN-01010780 | DoorDash | $47.28 | $14.18 | $33.10 | 2026-04-02 09:19:21 |
| TXN-01011095 | DoorDash | $148.83 | $44.65 | $104.18 | 2026-04-02 09:12:05 |
| TXN-01009351 | DoorDash | $62.22 | $18.67 | $43.55 | 2026-04-02 08:24:13 |
| TXN-01011885 | DoorDash | $47.90 | $14.37 | $33.53 | 2026-04-02 08:20:12 |
| TXN-01010288 | DoorDash | $77.35 | $23.20 | $54.15 | 2026-04-02 07:47:48 |