Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015715 | GrubHub | $108.13 | $32.44 | $75.69 | 2026-03-24 21:50:21 |
| TXN-01015523 | GrubHub | $152.18 | $45.65 | $106.53 | 2026-03-24 21:33:04 |
| TXN-01015433 | GrubHub | $73.95 | $22.18 | $51.77 | 2026-03-24 20:38:32 |
| TXN-01015444 | GrubHub | $154.36 | $46.31 | $108.05 | 2026-03-24 20:21:14 |
| TXN-01014775 | GrubHub | $89.65 | $26.89 | $62.76 | 2026-03-24 19:50:21 |
| TXN-01014988 | GrubHub | $65.10 | $19.53 | $45.57 | 2026-03-24 19:38:05 |
| TXN-01014903 | GrubHub | $153.06 | $45.92 | $107.14 | 2026-03-24 19:12:26 |
| TXN-01015261 | GrubHub | $112.42 | $33.73 | $78.69 | 2026-03-24 18:58:11 |
| TXN-01015378 | GrubHub | $126.95 | $38.09 | $88.86 | 2026-03-24 18:39:21 |
| TXN-01015475 | GrubHub | $109.54 | $32.86 | $76.68 | 2026-03-24 18:26:32 |
| TXN-01015484 | GrubHub | $102.55 | $30.76 | $71.79 | 2026-03-24 18:15:09 |
| TXN-01014986 | GrubHub | $118.66 | $35.60 | $83.06 | 2026-03-24 18:06:25 |
| TXN-01015008 | GrubHub | $133.52 | $40.06 | $93.46 | 2026-03-24 17:23:43 |
| TXN-01015546 | GrubHub | $53.57 | $16.07 | $37.50 | 2026-03-24 17:15:10 |
| TXN-01015639 | GrubHub | $147.10 | $44.13 | $102.97 | 2026-03-24 16:44:17 |
| TXN-01015436 | GrubHub | $107.23 | $32.17 | $75.06 | 2026-03-24 16:38:37 |
| TXN-01015244 | GrubHub | $70.99 | $21.30 | $49.69 | 2026-03-24 16:11:30 |
| TXN-01015743 | GrubHub | $46.53 | $13.96 | $32.57 | 2026-03-24 15:12:21 |
| TXN-01015491 | GrubHub | $89.26 | $26.78 | $62.48 | 2026-03-24 14:39:41 |
| TXN-01014961 | GrubHub | $156.91 | $47.07 | $109.84 | 2026-03-24 14:39:32 |
| TXN-01015701 | GrubHub | $138.24 | $41.47 | $96.77 | 2026-03-24 14:29:04 |
| TXN-01015411 | GrubHub | $118.77 | $35.63 | $83.14 | 2026-03-24 14:01:31 |
| TXN-01015512 | GrubHub | $63.26 | $18.98 | $44.28 | 2026-03-24 13:44:04 |
| TXN-01014876 | GrubHub | $77.48 | $23.24 | $54.24 | 2026-03-24 13:20:33 |
| TXN-01014825 | GrubHub | $58.83 | $17.65 | $41.18 | 2026-03-24 13:10:51 |