Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017803 | Square | $102.42 | $2.97 | $99.45 | 2026-03-28 14:09:28 |
| TXN-01018563 | Square | $77.50 | $2.25 | $75.25 | 2026-03-28 13:49:58 |
| TXN-01017988 | Square | $58.43 | $1.69 | $56.74 | 2026-03-28 13:49:31 |
| TXN-01018075 | Square | $90.36 | $2.62 | $87.74 | 2026-03-28 13:33:13 |
| TXN-01018571 | Square | $127.34 | $3.69 | $123.65 | 2026-03-28 13:15:30 |
| TXN-01018449 | Square | $137.45 | $3.99 | $133.46 | 2026-03-28 13:06:27 |
| TXN-01018116 | Square | $41.25 | $1.20 | $40.05 | 2026-03-28 13:03:27 |
| TXN-01018979 | Square | $101.92 | $2.96 | $98.96 | 2026-03-28 12:59:14 |
| TXN-01018880 | Square | $74.92 | $2.17 | $72.75 | 2026-03-28 12:58:30 |
| TXN-01018132 | Square | $120.61 | $3.50 | $117.11 | 2026-03-28 12:55:00 |
| TXN-01018555 | Square | $96.90 | $2.81 | $94.09 | 2026-03-28 12:52:24 |
| TXN-01018739 | Square | $67.82 | $1.97 | $65.85 | 2026-03-28 12:49:09 |
| TXN-01019077 | Square | $48.54 | $1.41 | $47.13 | 2026-03-28 12:45:35 |
| TXN-01018622 | Square | $89.74 | $2.60 | $87.14 | 2026-03-28 12:31:57 |
| TXN-01018313 | Square | $136.59 | $3.96 | $132.63 | 2026-03-28 12:26:24 |
| TXN-01018813 | Square | $93.74 | $2.72 | $91.02 | 2026-03-28 12:24:58 |
| TXN-01018628 | Square | $69.06 | $2.00 | $67.06 | 2026-03-28 12:15:22 |
| TXN-01018139 | Square | $141.58 | $4.11 | $137.47 | 2026-03-28 12:01:51 |
| TXN-01018911 | Square | $112.97 | $3.28 | $109.69 | 2026-03-28 12:01:29 |
| TXN-01018815 | Square | $144.78 | $4.20 | $140.58 | 2026-03-28 11:39:27 |
| TXN-01018429 | Square | $114.89 | $3.33 | $111.56 | 2026-03-28 11:36:26 |
| TXN-01018475 | Square | $84.84 | $2.46 | $82.38 | 2026-03-28 11:27:34 |
| TXN-01017757 | Square | $142.86 | $4.14 | $138.72 | 2026-03-28 10:42:10 |
| TXN-01018250 | Square | $137.25 | $3.98 | $133.27 | 2026-03-28 10:18:51 |
| TXN-01018756 | Square | $132.59 | $3.85 | $128.74 | 2026-03-28 09:49:55 |