Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017018 | Toast | $65.37 | $1.70 | $63.67 | 2026-03-30 16:50:07 |
| TXN-01016920 | Toast | $93.99 | $2.44 | $91.55 | 2026-03-30 16:09:19 |
| TXN-01017288 | Toast | $46.74 | $1.22 | $45.52 | 2026-03-30 15:47:50 |
| TXN-01016244 | Toast | $43.39 | $1.13 | $42.26 | 2026-03-30 15:04:40 |
| TXN-01016227 | Toast | $131.69 | $3.42 | $128.27 | 2026-03-30 14:54:53 |
| TXN-01016525 | Toast | $99.13 | $2.58 | $96.55 | 2026-03-30 14:42:24 |
| TXN-01016114 | Toast | $45.50 | $1.18 | $44.32 | 2026-03-30 14:27:25 |
| TXN-01016039 | Toast | $96.27 | $2.50 | $93.77 | 2026-03-30 14:23:35 |
| TXN-01016379 | Toast | $113.00 | $2.94 | $110.06 | 2026-03-30 14:16:35 |
| TXN-01016497 | Toast | $84.91 | $2.21 | $82.70 | 2026-03-30 14:16:06 |
| TXN-01017103 | Toast | $45.24 | $1.18 | $44.06 | 2026-03-30 14:08:22 |
| TXN-01016621 | Toast | $96.15 | $2.50 | $93.65 | 2026-03-30 14:04:18 |
| TXN-01016118 | Toast | $64.63 | $1.68 | $62.95 | 2026-03-30 13:34:12 |
| TXN-01016404 | Toast | $102.42 | $2.66 | $99.76 | 2026-03-30 13:29:14 |
| TXN-01017064 | Toast | $67.09 | $1.74 | $65.35 | 2026-03-30 13:25:00 |
| TXN-01016845 | Toast | $59.67 | $1.55 | $58.12 | 2026-03-30 13:12:33 |
| TXN-01016462 | Toast | $123.69 | $3.22 | $120.47 | 2026-03-30 13:07:03 |
| TXN-01016397 | Toast | $108.62 | $2.82 | $105.80 | 2026-03-30 13:06:58 |
| TXN-01016935 | Toast | $117.14 | $3.05 | $114.09 | 2026-03-30 13:00:00 |
| TXN-01016704 | Toast | $135.90 | $3.53 | $132.37 | 2026-03-30 12:59:21 |
| TXN-01017670 | Toast | $52.93 | $1.38 | $51.55 | 2026-03-30 12:55:12 |
| TXN-01016995 | Toast | $39.86 | $1.04 | $38.82 | 2026-03-30 12:53:20 |
| TXN-01017411 | Toast | $129.49 | $3.37 | $126.12 | 2026-03-30 12:49:14 |
| TXN-01017683 | Toast | $52.79 | $1.37 | $51.42 | 2026-03-30 12:43:18 |
| TXN-01015807 | Toast | $65.90 | $1.71 | $64.19 | 2026-03-30 12:42:30 |