Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014109 | UberEats | $128.40 | $38.52 | $89.88 | 2026-03-31 20:19:27 |
| TXN-01013629 | UberEats | $124.69 | $37.41 | $87.28 | 2026-03-31 20:18:21 |
| TXN-01014619 | UberEats | $63.24 | $18.97 | $44.27 | 2026-03-31 20:07:09 |
| TXN-01012994 | UberEats | $61.50 | $18.45 | $43.05 | 2026-03-31 19:46:33 |
| TXN-01014154 | UberEats | $139.86 | $41.96 | $97.90 | 2026-03-31 19:39:16 |
| TXN-01013309 | UberEats | $86.20 | $25.86 | $60.34 | 2026-03-31 19:34:23 |
| TXN-01012755 | UberEats | $97.43 | $29.23 | $68.20 | 2026-03-31 19:26:59 |
| TXN-01012425 | UberEats | $144.45 | $43.33 | $101.12 | 2026-03-31 19:21:51 |
| TXN-01013304 | UberEats | $106.56 | $31.97 | $74.59 | 2026-03-31 19:19:38 |
| TXN-01014111 | UberEats | $117.26 | $35.18 | $82.08 | 2026-03-31 19:13:58 |
| TXN-01013147 | UberEats | $63.40 | $19.02 | $44.38 | 2026-03-31 19:06:33 |
| TXN-01013115 | UberEats | $150.98 | $45.29 | $105.69 | 2026-03-31 19:02:47 |
| TXN-01013111 | UberEats | $67.87 | $20.36 | $47.51 | 2026-03-31 19:02:46 |
| TXN-01014497 | UberEats | $155.92 | $46.78 | $109.14 | 2026-03-31 18:58:49 |
| TXN-01013394 | UberEats | $45.24 | $13.57 | $31.67 | 2026-03-31 18:48:27 |
| TXN-01013373 | UberEats | $148.78 | $44.63 | $104.15 | 2026-03-31 18:48:20 |
| TXN-01014287 | UberEats | $137.76 | $41.33 | $96.43 | 2026-03-31 18:47:58 |
| TXN-01012348 | UberEats | $85.13 | $25.54 | $59.59 | 2026-03-31 18:46:54 |
| TXN-01013621 | UberEats | $144.30 | $43.29 | $101.01 | 2026-03-31 18:39:37 |
| TXN-01013278 | UberEats | $120.05 | $36.02 | $84.03 | 2026-03-31 18:18:46 |
| TXN-01012541 | UberEats | $114.42 | $34.33 | $80.09 | 2026-03-31 18:15:25 |
| TXN-01013778 | UberEats | $92.31 | $27.69 | $64.62 | 2026-03-31 18:14:15 |
| TXN-01012368 | UberEats | $69.34 | $20.80 | $48.54 | 2026-03-31 18:12:24 |
| TXN-01012687 | UberEats | $86.10 | $25.83 | $60.27 | 2026-03-31 17:55:18 |
| TXN-01013688 | UberEats | $136.62 | $40.99 | $95.63 | 2026-03-31 16:08:51 |