Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010370 | DoorDash | $77.45 | $23.23 | $54.22 | 2026-04-05 17:58:32 |
| TXN-01011589 | DoorDash | $157.84 | $47.35 | $110.49 | 2026-04-05 17:57:19 |
| TXN-01016642 | Toast | $68.48 | $1.78 | $66.70 | 2026-04-05 17:57:17 |
| TXN-01012278 | DoorDash | $127.00 | $38.10 | $88.90 | 2026-04-05 17:56:07 |
| TXN-01010265 | DoorDash | $54.19 | $16.26 | $37.93 | 2026-04-05 17:54:54 |
| TXN-01015049 | GrubHub | $84.25 | $25.27 | $58.98 | 2026-04-05 17:48:31 |
| TXN-01014016 | UberEats | $139.17 | $41.75 | $97.42 | 2026-04-05 17:46:06 |
| TXN-01019334 | Clover | $43.29 | $1.04 | $42.25 | 2026-04-05 17:44:03 |
| TXN-01018942 | Square | $63.92 | $1.85 | $62.07 | 2026-04-05 17:40:37 |
| TXN-01015572 | GrubHub | $139.09 | $41.73 | $97.36 | 2026-04-05 17:39:50 |
| TXN-01015664 | GrubHub | $84.69 | $25.41 | $59.28 | 2026-04-05 17:38:40 |
| TXN-01019263 | Clover | $94.76 | $2.27 | $92.49 | 2026-04-05 17:30:30 |
| TXN-01010189 | DoorDash | $84.32 | $25.30 | $59.02 | 2026-04-05 17:26:19 |
| TXN-01015059 | GrubHub | $103.05 | $30.91 | $72.14 | 2026-04-05 17:25:46 |
| TXN-01012164 | DoorDash | $123.53 | $37.06 | $86.47 | 2026-04-05 17:25:12 |
| TXN-01017709 | Square | $60.27 | $1.75 | $58.52 | 2026-04-05 17:21:13 |
| TXN-01012621 | UberEats | $107.62 | $32.29 | $75.33 | 2026-04-05 17:20:47 |
| TXN-01010840 | DoorDash | $84.43 | $25.33 | $59.10 | 2026-04-05 17:20:07 |
| TXN-01015068 | GrubHub | $127.24 | $38.17 | $89.07 | 2026-04-05 17:18:08 |
| TXN-01014330 | UberEats | $82.18 | $24.65 | $57.53 | 2026-04-05 17:15:16 |
| TXN-01012784 | UberEats | $52.91 | $15.87 | $37.04 | 2026-04-05 17:15:13 |
| TXN-01012872 | UberEats | $143.82 | $43.15 | $100.67 | 2026-04-05 17:14:57 |
| TXN-01013224 | UberEats | $144.10 | $43.23 | $100.87 | 2026-04-05 17:13:24 |
| TXN-01018931 | Square | $127.97 | $3.71 | $124.26 | 2026-04-05 17:12:40 |
| TXN-01014970 | GrubHub | $142.05 | $42.62 | $99.43 | 2026-04-05 17:10:46 |