Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011431 | DoorDash | $109.40 | $32.82 | $76.58 | 2026-04-01 23:49:35 |
| TXN-01011649 | DoorDash | $157.04 | $47.11 | $109.93 | 2026-04-01 22:26:42 |
| TXN-01010817 | DoorDash | $96.64 | $28.99 | $67.65 | 2026-04-01 21:45:47 |
| TXN-01012104 | DoorDash | $112.74 | $33.82 | $78.92 | 2026-04-01 21:39:02 |
| TXN-01011744 | DoorDash | $58.83 | $17.65 | $41.18 | 2026-04-01 21:35:58 |
| TXN-01011404 | DoorDash | $115.59 | $34.68 | $80.91 | 2026-04-01 21:08:18 |
| TXN-01011803 | DoorDash | $108.48 | $32.54 | $75.94 | 2026-04-01 20:52:34 |
| TXN-01009860 | DoorDash | $77.94 | $23.38 | $54.56 | 2026-04-01 20:43:53 |
| TXN-01010540 | DoorDash | $83.54 | $25.06 | $58.48 | 2026-04-01 20:07:27 |
| TXN-01009755 | DoorDash | $81.18 | $24.35 | $56.83 | 2026-04-01 20:04:12 |
| TXN-01011408 | DoorDash | $96.68 | $29.00 | $67.68 | 2026-04-01 19:53:12 |
| TXN-01009531 | DoorDash | $108.85 | $32.65 | $76.20 | 2026-04-01 19:27:20 |
| TXN-01011088 | DoorDash | $156.16 | $46.85 | $109.31 | 2026-04-01 19:24:11 |
| TXN-01010718 | DoorDash | $66.48 | $19.94 | $46.54 | 2026-04-01 19:19:52 |
| TXN-01010010 | DoorDash | $72.22 | $21.67 | $50.55 | 2026-04-01 19:19:35 |
| TXN-01010756 | DoorDash | $59.29 | $17.79 | $41.50 | 2026-04-01 19:15:50 |
| TXN-01009341 | DoorDash | $151.99 | $45.60 | $106.39 | 2026-04-01 18:58:39 |
| TXN-01011616 | DoorDash | $122.60 | $36.78 | $85.82 | 2026-04-01 18:45:22 |
| TXN-01010257 | DoorDash | $158.29 | $47.49 | $110.80 | 2026-04-01 18:43:05 |
| TXN-01009355 | DoorDash | $89.44 | $26.83 | $62.61 | 2026-04-01 18:43:04 |
| TXN-01012032 | DoorDash | $50.03 | $15.01 | $35.02 | 2026-04-01 18:28:10 |
| TXN-01012292 | DoorDash | $134.14 | $40.24 | $93.90 | 2026-04-01 18:23:39 |
| TXN-01010986 | DoorDash | $78.22 | $23.47 | $54.75 | 2026-04-01 18:10:51 |
| TXN-01011110 | DoorDash | $144.73 | $43.42 | $101.31 | 2026-04-01 18:07:19 |
| TXN-01012147 | DoorDash | $70.55 | $21.16 | $49.39 | 2026-04-01 18:02:39 |