Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015629 | GrubHub | $124.35 | $37.30 | $87.05 | 2026-03-24 12:56:25 |
| TXN-01015058 | GrubHub | $114.32 | $34.30 | $80.02 | 2026-03-24 12:51:50 |
| TXN-01014843 | GrubHub | $147.68 | $44.30 | $103.38 | 2026-03-24 12:27:20 |
| TXN-01015167 | GrubHub | $133.73 | $40.12 | $93.61 | 2026-03-24 11:42:32 |
| TXN-01015226 | GrubHub | $46.14 | $13.84 | $32.30 | 2026-03-24 11:14:35 |
| TXN-01015495 | GrubHub | $85.22 | $25.57 | $59.65 | 2026-03-24 11:05:58 |
| TXN-01015141 | GrubHub | $139.94 | $41.98 | $97.96 | 2026-03-24 08:02:19 |
| TXN-01015677 | GrubHub | $154.33 | $46.30 | $108.03 | 2026-03-24 07:31:58 |
| TXN-01015382 | GrubHub | $67.21 | $20.16 | $47.05 | 2026-03-24 07:01:16 |
| TXN-01015533 | GrubHub | $87.74 | $26.32 | $61.42 | 2026-03-23 23:25:23 |
| TXN-01015225 | GrubHub | $117.14 | $35.14 | $82.00 | 2026-03-23 22:57:22 |
| TXN-01014893 | GrubHub | $78.16 | $23.45 | $54.71 | 2026-03-23 22:41:27 |
| TXN-01015200 | GrubHub | $157.29 | $47.19 | $110.10 | 2026-03-23 22:33:46 |
| TXN-01014968 | GrubHub | $104.83 | $31.45 | $73.38 | 2026-03-23 20:45:31 |
| TXN-01015742 | GrubHub | $78.03 | $23.41 | $54.62 | 2026-03-23 20:44:37 |
| TXN-01014774 | GrubHub | $76.72 | $23.02 | $53.70 | 2026-03-23 20:29:01 |
| TXN-01014984 | GrubHub | $101.29 | $30.39 | $70.90 | 2026-03-23 19:37:19 |
| TXN-01015565 | GrubHub | $94.51 | $28.35 | $66.16 | 2026-03-23 19:26:01 |
| TXN-01015699 | GrubHub | $70.31 | $21.09 | $49.22 | 2026-03-23 19:05:14 |
| TXN-01015510 | GrubHub | $69.67 | $20.90 | $48.77 | 2026-03-23 18:58:50 |
| TXN-01015055 | GrubHub | $102.40 | $30.72 | $71.68 | 2026-03-23 18:58:19 |
| TXN-01015651 | GrubHub | $87.53 | $26.26 | $61.27 | 2026-03-23 18:55:44 |
| TXN-01014692 | GrubHub | $103.76 | $31.13 | $72.63 | 2026-03-23 18:53:11 |
| TXN-01014995 | GrubHub | $159.17 | $47.75 | $111.42 | 2026-03-23 18:51:41 |
| TXN-01015299 | GrubHub | $98.58 | $29.57 | $69.01 | 2026-03-23 18:42:40 |