Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019041 | Square | $43.35 | $1.26 | $42.09 | 2026-03-28 09:39:54 |
| TXN-01018835 | Square | $132.31 | $3.84 | $128.47 | 2026-03-28 09:13:56 |
| TXN-01018832 | Square | $129.48 | $3.75 | $125.73 | 2026-03-28 08:47:04 |
| TXN-01017963 | Square | $77.62 | $2.25 | $75.37 | 2026-03-28 07:39:06 |
| TXN-01018995 | Square | $92.24 | $2.67 | $89.57 | 2026-03-28 07:04:51 |
| TXN-01018508 | Square | $107.95 | $3.13 | $104.82 | 2026-03-28 07:00:06 |
| TXN-01017953 | Square | $90.76 | $2.63 | $88.13 | 2026-03-27 21:46:54 |
| TXN-01018552 | Square | $89.46 | $2.59 | $86.87 | 2026-03-27 21:05:19 |
| TXN-01018551 | Square | $63.93 | $1.85 | $62.08 | 2026-03-27 20:58:11 |
| TXN-01018324 | Square | $132.29 | $3.84 | $128.45 | 2026-03-27 20:54:48 |
| TXN-01019104 | Square | $92.69 | $2.69 | $90.00 | 2026-03-27 20:31:29 |
| TXN-01018100 | Square | $133.62 | $3.87 | $129.75 | 2026-03-27 20:31:26 |
| TXN-01019182 | Square | $143.64 | $4.17 | $139.47 | 2026-03-27 20:26:47 |
| TXN-01017727 | Square | $84.37 | $2.45 | $81.92 | 2026-03-27 20:26:00 |
| TXN-01018909 | Square | $101.50 | $2.94 | $98.56 | 2026-03-27 20:12:54 |
| TXN-01018740 | Square | $67.93 | $1.97 | $65.96 | 2026-03-27 20:06:46 |
| TXN-01018869 | Square | $85.48 | $2.48 | $83.00 | 2026-03-27 19:38:31 |
| TXN-01018875 | Square | $125.58 | $3.64 | $121.94 | 2026-03-27 19:26:38 |
| TXN-01018754 | Square | $45.95 | $1.33 | $44.62 | 2026-03-27 19:25:18 |
| TXN-01018962 | Square | $58.91 | $1.71 | $57.20 | 2026-03-27 19:10:40 |
| TXN-01017689 | Square | $71.48 | $2.07 | $69.41 | 2026-03-27 19:03:22 |
| TXN-01018545 | Square | $102.92 | $2.98 | $99.94 | 2026-03-27 19:00:50 |
| TXN-01017775 | Square | $60.64 | $1.76 | $58.88 | 2026-03-27 18:52:06 |
| TXN-01018706 | Square | $70.88 | $2.06 | $68.82 | 2026-03-27 18:43:10 |
| TXN-01019170 | Square | $46.87 | $1.36 | $45.51 | 2026-03-27 18:40:58 |