Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016395 | Toast | $70.19 | $1.82 | $68.37 | 2026-03-30 12:41:04 |
| TXN-01016485 | Toast | $138.75 | $3.61 | $135.14 | 2026-03-30 12:32:32 |
| TXN-01016141 | Toast | $60.59 | $1.58 | $59.01 | 2026-03-30 12:27:58 |
| TXN-01017143 | Toast | $125.04 | $3.25 | $121.79 | 2026-03-30 12:26:26 |
| TXN-01016533 | Toast | $139.28 | $3.62 | $135.66 | 2026-03-30 12:04:56 |
| TXN-01016629 | Toast | $50.61 | $1.32 | $49.29 | 2026-03-30 11:49:03 |
| TXN-01016832 | Toast | $92.86 | $2.41 | $90.45 | 2026-03-30 11:47:26 |
| TXN-01016094 | Toast | $75.79 | $1.97 | $73.82 | 2026-03-30 11:43:18 |
| TXN-01016630 | Toast | $91.86 | $2.39 | $89.47 | 2026-03-30 11:41:23 |
| TXN-01016136 | Toast | $115.88 | $3.01 | $112.87 | 2026-03-30 11:21:45 |
| TXN-01015944 | Toast | $100.67 | $2.62 | $98.05 | 2026-03-30 11:20:46 |
| TXN-01017008 | Toast | $51.20 | $1.33 | $49.87 | 2026-03-30 10:56:54 |
| TXN-01016559 | Toast | $106.58 | $2.77 | $103.81 | 2026-03-30 10:50:54 |
| TXN-01017631 | Toast | $135.97 | $3.54 | $132.43 | 2026-03-30 10:37:14 |
| TXN-01015984 | Toast | $68.86 | $1.79 | $67.07 | 2026-03-30 10:23:01 |
| TXN-01017642 | Toast | $57.55 | $1.50 | $56.05 | 2026-03-30 10:21:50 |
| TXN-01016231 | Toast | $83.74 | $2.18 | $81.56 | 2026-03-30 09:24:40 |
| TXN-01017464 | Toast | $135.29 | $3.52 | $131.77 | 2026-03-29 21:59:44 |
| TXN-01017156 | Toast | $100.59 | $2.62 | $97.97 | 2026-03-29 21:20:46 |
| TXN-01016613 | Toast | $44.50 | $1.16 | $43.34 | 2026-03-29 21:08:52 |
| TXN-01016388 | Toast | $84.52 | $2.20 | $82.32 | 2026-03-29 20:44:04 |
| TXN-01017310 | Toast | $126.86 | $3.30 | $123.56 | 2026-03-29 20:35:30 |
| TXN-01016288 | Toast | $107.94 | $2.81 | $105.13 | 2026-03-29 20:35:27 |
| TXN-01016336 | Toast | $102.52 | $2.67 | $99.85 | 2026-03-29 20:33:40 |
| TXN-01016553 | Toast | $61.85 | $1.61 | $60.24 | 2026-03-29 20:14:40 |