Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013158 | UberEats | $155.67 | $46.70 | $108.97 | 2026-03-31 15:58:18 |
| TXN-01013295 | UberEats | $87.67 | $26.30 | $61.37 | 2026-03-31 15:42:55 |
| TXN-01014555 | UberEats | $155.85 | $46.75 | $109.10 | 2026-03-31 15:37:11 |
| TXN-01012432 | UberEats | $50.70 | $15.21 | $35.49 | 2026-03-31 15:16:49 |
| TXN-01014329 | UberEats | $144.18 | $43.25 | $100.93 | 2026-03-31 14:46:45 |
| TXN-01013783 | UberEats | $88.60 | $26.58 | $62.02 | 2026-03-31 14:46:17 |
| TXN-01013332 | UberEats | $108.23 | $32.47 | $75.76 | 2026-03-31 14:34:06 |
| TXN-01013917 | UberEats | $54.43 | $16.33 | $38.10 | 2026-03-31 14:20:49 |
| TXN-01013113 | UberEats | $151.80 | $45.54 | $106.26 | 2026-03-31 14:11:54 |
| TXN-01012436 | UberEats | $89.70 | $26.91 | $62.79 | 2026-03-31 14:07:34 |
| TXN-01014378 | UberEats | $89.91 | $26.97 | $62.94 | 2026-03-31 13:49:29 |
| TXN-01014501 | UberEats | $138.24 | $41.47 | $96.77 | 2026-03-31 13:29:10 |
| TXN-01013700 | UberEats | $65.70 | $19.71 | $45.99 | 2026-03-31 13:28:33 |
| TXN-01014117 | UberEats | $58.90 | $17.67 | $41.23 | 2026-03-31 13:27:07 |
| TXN-01013050 | UberEats | $141.98 | $42.59 | $99.39 | 2026-03-31 13:26:22 |
| TXN-01014519 | UberEats | $112.90 | $33.87 | $79.03 | 2026-03-31 13:16:10 |
| TXN-01012962 | UberEats | $46.35 | $13.90 | $32.45 | 2026-03-31 12:53:40 |
| TXN-01013367 | UberEats | $131.19 | $39.36 | $91.83 | 2026-03-31 12:46:38 |
| TXN-01012591 | UberEats | $118.99 | $35.70 | $83.29 | 2026-03-31 12:43:45 |
| TXN-01012412 | UberEats | $156.38 | $46.91 | $109.47 | 2026-03-31 12:08:44 |
| TXN-01013604 | UberEats | $106.16 | $31.85 | $74.31 | 2026-03-31 12:04:05 |
| TXN-01013609 | UberEats | $135.23 | $40.57 | $94.66 | 2026-03-31 12:01:21 |
| TXN-01013027 | UberEats | $75.59 | $22.68 | $52.91 | 2026-03-31 11:45:05 |
| TXN-01014661 | UberEats | $70.17 | $21.05 | $49.12 | 2026-03-31 11:32:47 |
| TXN-01014133 | UberEats | $151.00 | $45.30 | $105.70 | 2026-03-31 11:31:35 |