Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011461 | DoorDash | $79.84 | $23.95 | $55.89 | 2026-04-05 17:10:12 |
| TXN-01016004 | Toast | $83.21 | $2.16 | $81.05 | 2026-04-05 17:10:09 |
| TXN-01012653 | UberEats | $53.56 | $16.07 | $37.49 | 2026-04-05 17:07:16 |
| TXN-01011665 | DoorDash | $104.88 | $31.46 | $73.42 | 2026-04-05 17:04:16 |
| TXN-01009408 | DoorDash | $47.29 | $14.19 | $33.10 | 2026-04-05 17:02:23 |
| TXN-01009726 | DoorDash | $53.73 | $16.12 | $37.61 | 2026-04-05 17:02:12 |
| TXN-01017317 | Toast | $101.99 | $2.65 | $99.34 | 2026-04-05 17:02:11 |
| TXN-01018130 | Square | $43.73 | $1.27 | $42.46 | 2026-04-05 16:58:30 |
| TXN-01014644 | UberEats | $75.03 | $22.51 | $52.52 | 2026-04-05 16:54:58 |
| TXN-01011624 | DoorDash | $65.33 | $19.60 | $45.73 | 2026-04-05 16:54:00 |
| TXN-01010869 | DoorDash | $99.54 | $29.86 | $69.68 | 2026-04-05 16:49:00 |
| TXN-01017672 | Toast | $114.03 | $2.96 | $111.07 | 2026-04-05 16:45:05 |
| TXN-01010689 | DoorDash | $123.83 | $37.15 | $86.68 | 2026-04-05 16:29:51 |
| TXN-01013969 | UberEats | $154.30 | $46.29 | $108.01 | 2026-04-05 16:27:17 |
| TXN-01010984 | DoorDash | $54.83 | $16.45 | $38.38 | 2026-04-05 16:17:54 |
| TXN-01013014 | UberEats | $131.87 | $39.56 | $92.31 | 2026-04-05 16:04:46 |
| TXN-01012922 | UberEats | $151.54 | $45.46 | $106.08 | 2026-04-05 16:03:23 |
| TXN-01011560 | DoorDash | $63.43 | $19.03 | $44.40 | 2026-04-05 16:02:54 |
| TXN-01019555 | Clover | $44.27 | $1.06 | $43.21 | 2026-04-05 16:02:28 |
| TXN-01019004 | Square | $128.34 | $3.72 | $124.62 | 2026-04-05 15:57:21 |
| TXN-01013277 | UberEats | $99.32 | $29.80 | $69.52 | 2026-04-05 15:54:59 |
| TXN-01015974 | Toast | $49.27 | $1.28 | $47.99 | 2026-04-05 15:54:42 |
| TXN-01019717 | Clover | $109.49 | $2.63 | $106.86 | 2026-04-05 15:53:56 |
| TXN-01016898 | Toast | $39.99 | $1.04 | $38.95 | 2026-04-05 15:50:04 |
| TXN-01009968 | DoorDash | $97.82 | $29.35 | $68.47 | 2026-04-05 15:41:02 |