Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019460 | Clover | $114.15 | $2.74 | $111.41 | 2026-03-19 18:14:30 |
| TXN-01019413 | Clover | $139.30 | $3.34 | $135.96 | 2026-03-19 18:07:09 |
| TXN-01020007 | Clover | $55.47 | $1.33 | $54.14 | 2026-03-19 17:49:11 |
| TXN-01019978 | Clover | $116.79 | $2.80 | $113.99 | 2026-03-19 15:41:03 |
| TXN-01019462 | Clover | $38.01 | $0.91 | $37.10 | 2026-03-19 15:02:17 |
| TXN-01019865 | Clover | $74.60 | $1.79 | $72.81 | 2026-03-19 14:42:04 |
| TXN-01019996 | Clover | $126.10 | $3.03 | $123.07 | 2026-03-19 14:09:01 |
| TXN-01019755 | Clover | $61.13 | $1.47 | $59.66 | 2026-03-19 14:07:59 |
| TXN-01019672 | Clover | $94.80 | $2.28 | $92.52 | 2026-03-19 14:02:10 |
| TXN-01019513 | Clover | $109.94 | $2.64 | $107.30 | 2026-03-19 13:18:22 |
| TXN-01019963 | Clover | $41.02 | $0.98 | $40.04 | 2026-03-19 13:16:05 |
| TXN-01019539 | Clover | $54.02 | $1.30 | $52.72 | 2026-03-19 13:13:04 |
| TXN-01019191 | Clover | $47.16 | $1.13 | $46.03 | 2026-03-19 13:04:14 |
| TXN-01019619 | Clover | $68.54 | $1.64 | $66.90 | 2026-03-19 12:42:00 |
| TXN-01019916 | Clover | $140.62 | $3.37 | $137.25 | 2026-03-19 12:39:48 |
| TXN-01019315 | Clover | $102.59 | $2.46 | $100.13 | 2026-03-19 12:28:11 |
| TXN-01019443 | Clover | $55.58 | $1.33 | $54.25 | 2026-03-19 12:11:08 |
| TXN-01019667 | Clover | $104.82 | $2.52 | $102.30 | 2026-03-19 11:59:01 |
| TXN-01019632 | Clover | $87.31 | $2.10 | $85.21 | 2026-03-19 11:48:50 |
| TXN-01019645 | Clover | $70.24 | $1.69 | $68.55 | 2026-03-19 11:41:56 |
| TXN-01019800 | Clover | $42.86 | $1.03 | $41.83 | 2026-03-19 11:14:06 |
| TXN-01019310 | Clover | $70.40 | $1.69 | $68.71 | 2026-03-19 10:26:48 |
| TXN-01019277 | Clover | $71.00 | $1.70 | $69.30 | 2026-03-19 10:16:23 |
| TXN-01019358 | Clover | $54.54 | $1.31 | $53.23 | 2026-03-19 10:10:24 |
| TXN-01019664 | Clover | $108.16 | $2.60 | $105.56 | 2026-03-19 10:07:08 |