Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012218 | DoorDash | $120.31 | $36.09 | $84.22 | 2026-04-01 18:00:04 |
| TXN-01010706 | DoorDash | $117.98 | $35.39 | $82.59 | 2026-04-01 17:52:51 |
| TXN-01010102 | DoorDash | $126.92 | $38.08 | $88.84 | 2026-04-01 17:50:37 |
| TXN-01010659 | DoorDash | $125.95 | $37.78 | $88.17 | 2026-04-01 17:47:45 |
| TXN-01011936 | DoorDash | $103.43 | $31.03 | $72.40 | 2026-04-01 17:47:02 |
| TXN-01012161 | DoorDash | $107.66 | $32.30 | $75.36 | 2026-04-01 17:35:52 |
| TXN-01009951 | DoorDash | $90.17 | $27.05 | $63.12 | 2026-04-01 17:30:18 |
| TXN-01010552 | DoorDash | $43.95 | $13.19 | $30.76 | 2026-04-01 17:22:44 |
| TXN-01009638 | DoorDash | $77.20 | $23.16 | $54.04 | 2026-04-01 17:19:51 |
| TXN-01010152 | DoorDash | $71.09 | $21.33 | $49.76 | 2026-04-01 17:11:55 |
| TXN-01011960 | DoorDash | $50.19 | $15.06 | $35.13 | 2026-04-01 16:57:55 |
| TXN-01010320 | DoorDash | $107.41 | $32.22 | $75.19 | 2026-04-01 16:47:26 |
| TXN-01011337 | DoorDash | $47.89 | $14.37 | $33.52 | 2026-04-01 16:35:10 |
| TXN-01010176 | DoorDash | $72.62 | $21.79 | $50.83 | 2026-04-01 16:34:18 |
| TXN-01011823 | DoorDash | $107.69 | $32.31 | $75.38 | 2026-04-01 16:25:22 |
| TXN-01010493 | DoorDash | $75.52 | $22.66 | $52.86 | 2026-04-01 16:08:14 |
| TXN-01011787 | DoorDash | $143.64 | $43.09 | $100.55 | 2026-04-01 16:00:00 |
| TXN-01009593 | DoorDash | $111.78 | $33.53 | $78.25 | 2026-04-01 15:43:22 |
| TXN-01011128 | DoorDash | $103.12 | $30.94 | $72.18 | 2026-04-01 15:33:19 |
| TXN-01011049 | DoorDash | $61.41 | $18.42 | $42.99 | 2026-04-01 15:33:03 |
| TXN-01010081 | DoorDash | $85.40 | $25.62 | $59.78 | 2026-04-01 15:28:49 |
| TXN-01012110 | DoorDash | $156.50 | $46.95 | $109.55 | 2026-04-01 15:28:21 |
| TXN-01011588 | DoorDash | $152.95 | $45.88 | $107.07 | 2026-04-01 15:11:45 |
| TXN-01011161 | DoorDash | $55.61 | $16.68 | $38.93 | 2026-04-01 15:09:53 |
| TXN-01012099 | DoorDash | $125.88 | $37.76 | $88.12 | 2026-04-01 15:02:22 |