Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015703 | GrubHub | $70.61 | $21.18 | $49.43 | 2026-03-23 18:32:57 |
| TXN-01015583 | GrubHub | $152.47 | $45.74 | $106.73 | 2026-03-23 17:33:05 |
| TXN-01015207 | GrubHub | $151.39 | $45.42 | $105.97 | 2026-03-23 17:26:39 |
| TXN-01015416 | GrubHub | $106.55 | $31.96 | $74.59 | 2026-03-23 17:15:07 |
| TXN-01014685 | GrubHub | $91.02 | $27.31 | $63.71 | 2026-03-23 17:04:37 |
| TXN-01015625 | GrubHub | $92.08 | $27.62 | $64.46 | 2026-03-23 17:01:42 |
| TXN-01014701 | GrubHub | $47.14 | $14.14 | $33.00 | 2026-03-23 16:49:31 |
| TXN-01014740 | GrubHub | $94.85 | $28.45 | $66.40 | 2026-03-23 16:36:00 |
| TXN-01015460 | GrubHub | $72.28 | $21.68 | $50.60 | 2026-03-23 15:37:54 |
| TXN-01014719 | GrubHub | $53.01 | $15.90 | $37.11 | 2026-03-23 14:56:43 |
| TXN-01015045 | GrubHub | $101.92 | $30.58 | $71.34 | 2026-03-23 14:39:42 |
| TXN-01015723 | GrubHub | $101.13 | $30.34 | $70.79 | 2026-03-23 13:32:48 |
| TXN-01014842 | GrubHub | $99.88 | $29.96 | $69.92 | 2026-03-23 13:05:02 |
| TXN-01015230 | GrubHub | $133.22 | $39.97 | $93.25 | 2026-03-23 12:53:52 |
| TXN-01015273 | GrubHub | $123.37 | $37.01 | $86.36 | 2026-03-23 12:16:43 |
| TXN-01015316 | GrubHub | $86.79 | $26.04 | $60.75 | 2026-03-23 12:00:01 |
| TXN-01014717 | GrubHub | $156.20 | $46.86 | $109.34 | 2026-03-23 11:47:17 |
| TXN-01015231 | GrubHub | $60.32 | $18.10 | $42.22 | 2026-03-23 11:24:14 |
| TXN-01014735 | GrubHub | $65.08 | $19.52 | $45.56 | 2026-03-23 11:17:56 |
| TXN-01014852 | GrubHub | $103.49 | $31.05 | $72.44 | 2026-03-23 11:15:21 |
| TXN-01015252 | GrubHub | $127.52 | $38.26 | $89.26 | 2026-03-23 09:55:49 |
| TXN-01015053 | GrubHub | $146.11 | $43.83 | $102.28 | 2026-03-23 09:20:30 |
| TXN-01014838 | GrubHub | $106.84 | $32.05 | $74.79 | 2026-03-23 07:28:04 |
| TXN-01014796 | GrubHub | $101.60 | $30.48 | $71.12 | 2026-03-22 20:49:05 |
| TXN-01015706 | GrubHub | $61.91 | $18.57 | $43.34 | 2026-03-22 20:47:02 |