Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019058 | Square | $67.16 | $1.95 | $65.21 | 2026-03-27 18:32:25 |
| TXN-01018245 | Square | $117.06 | $3.39 | $113.67 | 2026-03-27 18:26:27 |
| TXN-01019137 | Square | $127.53 | $3.70 | $123.83 | 2026-03-27 18:20:50 |
| TXN-01018925 | Square | $98.26 | $2.85 | $95.41 | 2026-03-27 18:07:54 |
| TXN-01018408 | Square | $130.89 | $3.80 | $127.09 | 2026-03-27 17:55:27 |
| TXN-01018803 | Square | $38.29 | $1.11 | $37.18 | 2026-03-27 17:52:49 |
| TXN-01018026 | Square | $92.37 | $2.68 | $89.69 | 2026-03-27 17:47:04 |
| TXN-01018500 | Square | $38.89 | $1.13 | $37.76 | 2026-03-27 16:49:23 |
| TXN-01019107 | Square | $94.47 | $2.74 | $91.73 | 2026-03-27 16:30:15 |
| TXN-01019092 | Square | $117.99 | $3.42 | $114.57 | 2026-03-27 16:07:20 |
| TXN-01019158 | Square | $129.56 | $3.76 | $125.80 | 2026-03-27 15:40:33 |
| TXN-01018141 | Square | $94.46 | $2.74 | $91.72 | 2026-03-27 15:37:41 |
| TXN-01018954 | Square | $44.00 | $1.28 | $42.72 | 2026-03-27 15:24:51 |
| TXN-01018196 | Square | $111.75 | $3.24 | $108.51 | 2026-03-27 14:54:20 |
| TXN-01019089 | Square | $110.93 | $3.22 | $107.71 | 2026-03-27 14:51:35 |
| TXN-01018738 | Square | $72.44 | $2.10 | $70.34 | 2026-03-27 14:47:54 |
| TXN-01018787 | Square | $38.16 | $1.11 | $37.05 | 2026-03-27 14:28:03 |
| TXN-01019113 | Square | $126.99 | $3.68 | $123.31 | 2026-03-27 13:40:35 |
| TXN-01017902 | Square | $78.16 | $2.27 | $75.89 | 2026-03-27 13:26:21 |
| TXN-01019143 | Square | $111.61 | $3.24 | $108.37 | 2026-03-27 13:26:08 |
| TXN-01017735 | Square | $90.37 | $2.62 | $87.75 | 2026-03-27 13:09:08 |
| TXN-01018330 | Square | $98.34 | $2.85 | $95.49 | 2026-03-27 13:02:39 |
| TXN-01017820 | Square | $59.08 | $1.71 | $57.37 | 2026-03-27 12:57:39 |
| TXN-01017743 | Square | $45.92 | $1.33 | $44.59 | 2026-03-27 12:40:00 |
| TXN-01019173 | Square | $38.46 | $1.12 | $37.34 | 2026-03-27 12:19:15 |