Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016585 | Toast | $106.64 | $2.77 | $103.87 | 2026-03-29 19:52:55 |
| TXN-01017274 | Toast | $100.23 | $2.61 | $97.62 | 2026-03-29 19:29:53 |
| TXN-01015945 | Toast | $66.30 | $1.72 | $64.58 | 2026-03-29 19:23:28 |
| TXN-01016298 | Toast | $44.88 | $1.17 | $43.71 | 2026-03-29 19:04:56 |
| TXN-01016696 | Toast | $78.43 | $2.04 | $76.39 | 2026-03-29 19:02:59 |
| TXN-01016444 | Toast | $100.46 | $2.61 | $97.85 | 2026-03-29 19:01:56 |
| TXN-01016433 | Toast | $108.31 | $2.82 | $105.49 | 2026-03-29 18:40:07 |
| TXN-01017533 | Toast | $63.21 | $1.64 | $61.57 | 2026-03-29 18:39:45 |
| TXN-01016756 | Toast | $52.24 | $1.36 | $50.88 | 2026-03-29 18:28:02 |
| TXN-01016109 | Toast | $125.53 | $3.26 | $122.27 | 2026-03-29 18:21:37 |
| TXN-01016031 | Toast | $126.06 | $3.28 | $122.78 | 2026-03-29 18:09:31 |
| TXN-01016076 | Toast | $134.27 | $3.49 | $130.78 | 2026-03-29 18:08:08 |
| TXN-01016211 | Toast | $98.81 | $2.57 | $96.24 | 2026-03-29 17:51:33 |
| TXN-01017273 | Toast | $68.12 | $1.77 | $66.35 | 2026-03-29 17:44:02 |
| TXN-01016326 | Toast | $72.04 | $1.87 | $70.17 | 2026-03-29 17:43:29 |
| TXN-01016374 | Toast | $88.33 | $2.30 | $86.03 | 2026-03-29 17:32:15 |
| TXN-01016450 | Toast | $58.35 | $1.52 | $56.83 | 2026-03-29 17:06:21 |
| TXN-01016586 | Toast | $129.59 | $3.37 | $126.22 | 2026-03-29 16:51:18 |
| TXN-01015942 | Toast | $41.54 | $1.08 | $40.46 | 2026-03-29 16:11:14 |
| TXN-01016869 | Toast | $71.78 | $1.87 | $69.91 | 2026-03-29 15:52:59 |
| TXN-01017421 | Toast | $120.20 | $3.13 | $117.07 | 2026-03-29 15:42:14 |
| TXN-01017088 | Toast | $121.22 | $3.15 | $118.07 | 2026-03-29 15:23:45 |
| TXN-01016484 | Toast | $115.59 | $3.01 | $112.58 | 2026-03-29 15:18:39 |
| TXN-01016776 | Toast | $105.25 | $2.74 | $102.51 | 2026-03-29 14:46:35 |
| TXN-01016457 | Toast | $65.88 | $1.71 | $64.17 | 2026-03-29 14:32:42 |