Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014888 | GrubHub | $80.54 | $24.16 | $56.38 | 2026-04-05 15:39:14 |
| TXN-01014017 | UberEats | $132.75 | $39.82 | $92.93 | 2026-04-05 15:36:02 |
| TXN-01016529 | Toast | $113.34 | $2.95 | $110.39 | 2026-04-05 15:33:38 |
| TXN-01018146 | Square | $47.18 | $1.37 | $45.81 | 2026-04-05 15:30:52 |
| TXN-01014541 | UberEats | $79.68 | $23.90 | $55.78 | 2026-04-05 15:27:33 |
| TXN-01017801 | Square | $130.96 | $3.80 | $127.16 | 2026-04-05 15:26:38 |
| TXN-01017027 | Toast | $129.01 | $3.35 | $125.66 | 2026-04-05 15:12:22 |
| TXN-01015655 | GrubHub | $89.40 | $26.82 | $62.58 | 2026-04-05 15:11:38 |
| TXN-01018470 | Square | $119.86 | $3.48 | $116.38 | 2026-04-05 15:11:28 |
| TXN-01019164 | Square | $80.94 | $2.35 | $78.59 | 2026-04-05 15:11:13 |
| TXN-01014533 | UberEats | $132.54 | $39.76 | $92.78 | 2026-04-05 15:08:29 |
| TXN-01018965 | Square | $86.84 | $2.52 | $84.32 | 2026-04-05 15:06:51 |
| TXN-01013017 | UberEats | $115.03 | $34.51 | $80.52 | 2026-04-05 15:04:02 |
| TXN-01015571 | GrubHub | $124.74 | $37.42 | $87.32 | 2026-04-05 15:00:07 |
| TXN-01010989 | DoorDash | $102.35 | $30.70 | $71.65 | 2026-04-05 14:59:52 |
| TXN-01010289 | DoorDash | $117.67 | $35.30 | $82.37 | 2026-04-05 14:57:42 |
| TXN-01010664 | DoorDash | $106.74 | $32.02 | $74.72 | 2026-04-05 14:56:50 |
| TXN-01019738 | Clover | $104.25 | $2.50 | $101.75 | 2026-04-05 14:53:59 |
| TXN-01011113 | DoorDash | $142.10 | $42.63 | $99.47 | 2026-04-05 14:53:53 |
| TXN-01013722 | UberEats | $66.62 | $19.99 | $46.63 | 2026-04-05 14:52:01 |
| TXN-01014421 | UberEats | $139.59 | $41.88 | $97.71 | 2026-04-05 14:51:25 |
| TXN-01016161 | Toast | $120.22 | $3.13 | $117.09 | 2026-04-05 14:47:39 |
| TXN-01018643 | Square | $51.97 | $1.51 | $50.46 | 2026-04-05 14:40:33 |
| TXN-01012418 | UberEats | $79.30 | $23.79 | $55.51 | 2026-04-05 14:31:02 |
| TXN-01015395 | GrubHub | $56.32 | $16.90 | $39.42 | 2026-04-05 14:29:59 |