Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010452 | DoorDash | $82.23 | $24.67 | $57.56 | 2026-04-01 14:51:14 |
| TXN-01009607 | DoorDash | $131.74 | $39.52 | $92.22 | 2026-04-01 14:43:57 |
| TXN-01010039 | DoorDash | $109.68 | $32.90 | $76.78 | 2026-04-01 14:41:06 |
| TXN-01011396 | DoorDash | $119.19 | $35.76 | $83.43 | 2026-04-01 14:34:20 |
| TXN-01011235 | DoorDash | $154.11 | $46.23 | $107.88 | 2026-04-01 14:11:20 |
| TXN-01011367 | DoorDash | $156.21 | $46.86 | $109.35 | 2026-04-01 13:59:45 |
| TXN-01011600 | DoorDash | $73.86 | $22.16 | $51.70 | 2026-04-01 13:59:20 |
| TXN-01010444 | DoorDash | $75.70 | $22.71 | $52.99 | 2026-04-01 13:53:59 |
| TXN-01009675 | DoorDash | $153.33 | $46.00 | $107.33 | 2026-04-01 13:53:36 |
| TXN-01012185 | DoorDash | $43.77 | $13.13 | $30.64 | 2026-04-01 13:47:20 |
| TXN-01011253 | DoorDash | $81.85 | $24.55 | $57.30 | 2026-04-01 13:45:50 |
| TXN-01011210 | DoorDash | $150.80 | $45.24 | $105.56 | 2026-04-01 13:44:34 |
| TXN-01011830 | DoorDash | $148.46 | $44.54 | $103.92 | 2026-04-01 13:40:26 |
| TXN-01010885 | DoorDash | $60.54 | $18.16 | $42.38 | 2026-04-01 13:36:57 |
| TXN-01009885 | DoorDash | $110.96 | $33.29 | $77.67 | 2026-04-01 13:25:01 |
| TXN-01012196 | DoorDash | $67.20 | $20.16 | $47.04 | 2026-04-01 13:16:55 |
| TXN-01010066 | DoorDash | $96.37 | $28.91 | $67.46 | 2026-04-01 13:13:17 |
| TXN-01010422 | DoorDash | $63.92 | $19.18 | $44.74 | 2026-04-01 13:02:07 |
| TXN-01009352 | DoorDash | $54.79 | $16.44 | $38.35 | 2026-04-01 13:01:00 |
| TXN-01011449 | DoorDash | $91.87 | $27.56 | $64.31 | 2026-04-01 12:56:41 |
| TXN-01012228 | DoorDash | $114.95 | $34.48 | $80.47 | 2026-04-01 12:56:34 |
| TXN-01010373 | DoorDash | $125.50 | $37.65 | $87.85 | 2026-04-01 12:43:09 |
| TXN-01011020 | DoorDash | $68.14 | $20.44 | $47.70 | 2026-04-01 12:36:50 |
| TXN-01010667 | DoorDash | $154.59 | $46.38 | $108.21 | 2026-04-01 12:25:42 |
| TXN-01011723 | DoorDash | $133.77 | $40.13 | $93.64 | 2026-04-01 12:25:08 |