Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015594 | GrubHub | $117.67 | $35.30 | $82.37 | 2026-03-22 19:53:22 |
| TXN-01015419 | GrubHub | $105.63 | $31.69 | $73.94 | 2026-03-22 19:49:56 |
| TXN-01014911 | GrubHub | $128.70 | $38.61 | $90.09 | 2026-03-22 19:37:29 |
| TXN-01015358 | GrubHub | $79.96 | $23.99 | $55.97 | 2026-03-22 19:20:26 |
| TXN-01015623 | GrubHub | $151.40 | $45.42 | $105.98 | 2026-03-22 19:11:04 |
| TXN-01015608 | GrubHub | $127.58 | $38.27 | $89.31 | 2026-03-22 19:00:04 |
| TXN-01015343 | GrubHub | $153.76 | $46.13 | $107.63 | 2026-03-22 18:52:16 |
| TXN-01015381 | GrubHub | $129.85 | $38.95 | $90.90 | 2026-03-22 18:50:31 |
| TXN-01015163 | GrubHub | $120.63 | $36.19 | $84.44 | 2026-03-22 18:41:26 |
| TXN-01014730 | GrubHub | $63.92 | $19.18 | $44.74 | 2026-03-22 18:38:39 |
| TXN-01015292 | GrubHub | $146.98 | $44.09 | $102.89 | 2026-03-22 18:24:37 |
| TXN-01015570 | GrubHub | $47.00 | $14.10 | $32.90 | 2026-03-22 17:46:45 |
| TXN-01015293 | GrubHub | $134.57 | $40.37 | $94.20 | 2026-03-22 17:44:27 |
| TXN-01015041 | GrubHub | $139.29 | $41.79 | $97.50 | 2026-03-22 17:13:20 |
| TXN-01015560 | GrubHub | $60.11 | $18.03 | $42.08 | 2026-03-22 16:49:17 |
| TXN-01015301 | GrubHub | $56.26 | $16.88 | $39.38 | 2026-03-22 16:48:06 |
| TXN-01015221 | GrubHub | $156.53 | $46.96 | $109.57 | 2026-03-22 16:27:10 |
| TXN-01015707 | GrubHub | $113.91 | $34.17 | $79.74 | 2026-03-22 16:23:09 |
| TXN-01015443 | GrubHub | $133.02 | $39.91 | $93.11 | 2026-03-22 15:03:34 |
| TXN-01014716 | GrubHub | $136.18 | $40.85 | $95.33 | 2026-03-22 15:01:12 |
| TXN-01015003 | GrubHub | $109.42 | $32.83 | $76.59 | 2026-03-22 14:47:52 |
| TXN-01015446 | GrubHub | $136.05 | $40.82 | $95.23 | 2026-03-22 14:22:09 |
| TXN-01014923 | GrubHub | $58.29 | $17.49 | $40.80 | 2026-03-22 13:53:08 |
| TXN-01014858 | GrubHub | $123.27 | $36.98 | $86.29 | 2026-03-22 13:29:56 |
| TXN-01015320 | GrubHub | $55.02 | $16.51 | $38.51 | 2026-03-22 13:09:50 |