Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017732 | Square | $58.81 | $1.71 | $57.10 | 2026-03-27 12:09:14 |
| TXN-01018538 | Square | $121.80 | $3.53 | $118.27 | 2026-03-27 12:04:35 |
| TXN-01018775 | Square | $125.75 | $3.65 | $122.10 | 2026-03-27 11:40:51 |
| TXN-01018136 | Square | $79.96 | $2.32 | $77.64 | 2026-03-27 11:30:41 |
| TXN-01018059 | Square | $114.06 | $3.31 | $110.75 | 2026-03-27 10:00:43 |
| TXN-01018142 | Square | $61.70 | $1.79 | $59.91 | 2026-03-27 09:02:58 |
| TXN-01018277 | Square | $100.22 | $2.91 | $97.31 | 2026-03-26 23:47:27 |
| TXN-01018484 | Square | $65.39 | $1.90 | $63.49 | 2026-03-26 21:41:26 |
| TXN-01017968 | Square | $126.32 | $3.66 | $122.66 | 2026-03-26 21:27:30 |
| TXN-01018289 | Square | $107.95 | $3.13 | $104.82 | 2026-03-26 20:22:52 |
| TXN-01017726 | Square | $122.79 | $3.56 | $119.23 | 2026-03-26 20:10:52 |
| TXN-01018159 | Square | $100.65 | $2.92 | $97.73 | 2026-03-26 19:55:12 |
| TXN-01018899 | Square | $133.58 | $3.87 | $129.71 | 2026-03-26 19:42:13 |
| TXN-01018425 | Square | $85.83 | $2.49 | $83.34 | 2026-03-26 19:33:51 |
| TXN-01017920 | Square | $52.64 | $1.53 | $51.11 | 2026-03-26 19:24:30 |
| TXN-01018883 | Square | $90.91 | $2.64 | $88.27 | 2026-03-26 19:22:09 |
| TXN-01018858 | Square | $73.72 | $2.14 | $71.58 | 2026-03-26 19:14:55 |
| TXN-01018564 | Square | $115.61 | $3.35 | $112.26 | 2026-03-26 19:01:34 |
| TXN-01018039 | Square | $130.97 | $3.80 | $127.17 | 2026-03-26 18:53:30 |
| TXN-01018928 | Square | $52.40 | $1.52 | $50.88 | 2026-03-26 18:51:08 |
| TXN-01018645 | Square | $39.51 | $1.15 | $38.36 | 2026-03-26 18:21:05 |
| TXN-01018763 | Square | $127.93 | $3.71 | $124.22 | 2026-03-26 18:18:58 |
| TXN-01019118 | Square | $88.61 | $2.57 | $86.04 | 2026-03-26 18:16:09 |
| TXN-01018264 | Square | $78.26 | $2.27 | $75.99 | 2026-03-26 17:46:11 |
| TXN-01018019 | Square | $90.77 | $2.63 | $88.14 | 2026-03-26 15:50:21 |