Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012868 | UberEats | $79.04 | $23.71 | $55.33 | 2026-03-30 19:31:19 |
| TXN-01013985 | UberEats | $73.07 | $21.92 | $51.15 | 2026-03-30 19:19:47 |
| TXN-01014252 | UberEats | $44.15 | $13.24 | $30.91 | 2026-03-30 19:17:49 |
| TXN-01012844 | UberEats | $63.45 | $19.04 | $44.41 | 2026-03-30 19:05:31 |
| TXN-01014390 | UberEats | $157.43 | $47.23 | $110.20 | 2026-03-30 19:02:29 |
| TXN-01012965 | UberEats | $82.89 | $24.87 | $58.02 | 2026-03-30 18:57:22 |
| TXN-01013148 | UberEats | $48.48 | $14.54 | $33.94 | 2026-03-30 18:50:00 |
| TXN-01014115 | UberEats | $113.56 | $34.07 | $79.49 | 2026-03-30 18:48:00 |
| TXN-01013929 | UberEats | $82.48 | $24.74 | $57.74 | 2026-03-30 18:47:38 |
| TXN-01012552 | UberEats | $136.02 | $40.81 | $95.21 | 2026-03-30 18:45:30 |
| TXN-01013099 | UberEats | $101.28 | $30.38 | $70.90 | 2026-03-30 18:44:34 |
| TXN-01013179 | UberEats | $112.30 | $33.69 | $78.61 | 2026-03-30 18:40:41 |
| TXN-01012895 | UberEats | $103.44 | $31.03 | $72.41 | 2026-03-30 18:33:07 |
| TXN-01013482 | UberEats | $130.70 | $39.21 | $91.49 | 2026-03-30 18:31:19 |
| TXN-01013450 | UberEats | $122.98 | $36.89 | $86.09 | 2026-03-30 18:21:29 |
| TXN-01013213 | UberEats | $49.94 | $14.98 | $34.96 | 2026-03-30 18:20:44 |
| TXN-01013505 | UberEats | $111.14 | $33.34 | $77.80 | 2026-03-30 18:20:34 |
| TXN-01014162 | UberEats | $134.72 | $40.42 | $94.30 | 2026-03-30 17:51:38 |
| TXN-01014003 | UberEats | $79.93 | $23.98 | $55.95 | 2026-03-30 17:46:46 |
| TXN-01013556 | UberEats | $102.35 | $30.70 | $71.65 | 2026-03-30 17:39:27 |
| TXN-01014656 | UberEats | $118.86 | $35.66 | $83.20 | 2026-03-30 17:34:47 |
| TXN-01013112 | UberEats | $83.81 | $25.14 | $58.67 | 2026-03-30 17:24:24 |
| TXN-01013244 | UberEats | $69.79 | $20.94 | $48.85 | 2026-03-30 17:22:06 |
| TXN-01013899 | UberEats | $53.86 | $16.16 | $37.70 | 2026-03-30 17:17:08 |
| TXN-01012676 | UberEats | $102.07 | $30.62 | $71.45 | 2026-03-30 17:16:39 |