Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010325 | DoorDash | $155.86 | $46.76 | $109.10 | 2026-04-05 14:26:34 |
| TXN-01012158 | DoorDash | $87.48 | $26.24 | $61.24 | 2026-04-05 14:20:32 |
| TXN-01019051 | Square | $43.54 | $1.26 | $42.28 | 2026-04-05 14:07:37 |
| TXN-01019759 | Clover | $83.14 | $2.00 | $81.14 | 2026-04-05 14:07:18 |
| TXN-01010184 | DoorDash | $144.40 | $43.32 | $101.08 | 2026-04-05 14:00:50 |
| TXN-01013827 | UberEats | $45.54 | $13.66 | $31.88 | 2026-04-05 13:56:21 |
| TXN-01014963 | GrubHub | $62.91 | $18.87 | $44.04 | 2026-04-05 13:54:55 |
| TXN-01016656 | Toast | $84.45 | $2.20 | $82.25 | 2026-04-05 13:53:57 |
| TXN-01012702 | UberEats | $95.78 | $28.73 | $67.05 | 2026-04-05 13:50:22 |
| TXN-01013317 | UberEats | $76.27 | $22.88 | $53.39 | 2026-04-05 13:47:41 |
| TXN-01011003 | DoorDash | $124.89 | $37.47 | $87.42 | 2026-04-05 13:45:53 |
| TXN-01009383 | DoorDash | $68.61 | $20.58 | $48.03 | 2026-04-05 13:43:01 |
| TXN-01019779 | Clover | $100.64 | $2.42 | $98.22 | 2026-04-05 13:42:17 |
| TXN-01015313 | GrubHub | $89.29 | $26.79 | $62.50 | 2026-04-05 13:41:51 |
| TXN-01014283 | UberEats | $123.59 | $37.08 | $86.51 | 2026-04-05 13:39:59 |
| TXN-01017047 | Toast | $61.18 | $1.59 | $59.59 | 2026-04-05 13:37:44 |
| TXN-01015672 | GrubHub | $84.05 | $25.21 | $58.84 | 2026-04-05 13:37:07 |
| TXN-01010705 | DoorDash | $94.09 | $28.23 | $65.86 | 2026-04-05 13:34:11 |
| TXN-01018520 | Square | $68.66 | $1.99 | $66.67 | 2026-04-05 13:33:11 |
| TXN-01014855 | GrubHub | $146.34 | $43.90 | $102.44 | 2026-04-05 13:29:56 |
| TXN-01019116 | Square | $77.02 | $2.23 | $74.79 | 2026-04-05 13:27:15 |
| TXN-01011784 | DoorDash | $71.26 | $21.38 | $49.88 | 2026-04-05 13:26:11 |
| TXN-01012118 | DoorDash | $142.17 | $42.65 | $99.52 | 2026-04-05 13:23:54 |
| TXN-01010839 | DoorDash | $50.91 | $15.27 | $35.64 | 2026-04-05 13:21:39 |
| TXN-01015422 | GrubHub | $113.89 | $34.17 | $79.72 | 2026-04-05 13:20:50 |