Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015317 | GrubHub | $135.23 | $40.57 | $94.66 | 2026-03-22 13:00:16 |
| TXN-01015303 | GrubHub | $104.61 | $31.38 | $73.23 | 2026-03-22 12:47:43 |
| TXN-01015262 | GrubHub | $132.58 | $39.77 | $92.81 | 2026-03-22 12:42:28 |
| TXN-01015569 | GrubHub | $70.05 | $21.01 | $49.04 | 2026-03-22 12:34:46 |
| TXN-01015463 | GrubHub | $89.30 | $26.79 | $62.51 | 2026-03-22 12:31:11 |
| TXN-01015718 | GrubHub | $104.30 | $31.29 | $73.01 | 2026-03-22 12:20:15 |
| TXN-01014739 | GrubHub | $93.26 | $27.98 | $65.28 | 2026-03-22 11:39:24 |
| TXN-01015606 | GrubHub | $123.41 | $37.02 | $86.39 | 2026-03-22 11:29:07 |
| TXN-01014920 | GrubHub | $78.14 | $23.44 | $54.70 | 2026-03-22 10:46:00 |
| TXN-01014886 | GrubHub | $114.23 | $34.27 | $79.96 | 2026-03-22 10:18:11 |
| TXN-01015071 | GrubHub | $121.81 | $36.54 | $85.27 | 2026-03-22 10:04:35 |
| TXN-01015089 | GrubHub | $70.84 | $21.25 | $49.59 | 2026-03-22 08:18:20 |
| TXN-01015515 | GrubHub | $102.14 | $30.64 | $71.50 | 2026-03-21 22:10:17 |
| TXN-01015142 | GrubHub | $114.21 | $34.26 | $79.95 | 2026-03-21 21:52:23 |
| TXN-01015222 | GrubHub | $52.02 | $15.61 | $36.41 | 2026-03-21 20:16:32 |
| TXN-01015599 | GrubHub | $91.79 | $27.54 | $64.25 | 2026-03-21 20:10:49 |
| TXN-01015527 | GrubHub | $105.71 | $31.71 | $74.00 | 2026-03-21 20:04:59 |
| TXN-01015015 | GrubHub | $95.58 | $28.67 | $66.91 | 2026-03-21 19:58:28 |
| TXN-01014879 | GrubHub | $86.11 | $25.83 | $60.28 | 2026-03-21 19:56:18 |
| TXN-01015552 | GrubHub | $84.21 | $25.26 | $58.95 | 2026-03-21 19:37:42 |
| TXN-01015060 | GrubHub | $48.81 | $14.64 | $34.17 | 2026-03-21 19:32:21 |
| TXN-01015603 | GrubHub | $51.24 | $15.37 | $35.87 | 2026-03-21 19:11:19 |
| TXN-01015689 | GrubHub | $64.67 | $19.40 | $45.27 | 2026-03-21 18:24:31 |
| TXN-01015496 | GrubHub | $142.83 | $42.85 | $99.98 | 2026-03-21 18:06:12 |
| TXN-01015295 | GrubHub | $72.03 | $21.61 | $50.42 | 2026-03-21 18:03:48 |