Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018057 | Square | $86.98 | $2.52 | $84.46 | 2026-03-26 15:35:19 |
| TXN-01018502 | Square | $105.71 | $3.07 | $102.64 | 2026-03-26 14:59:09 |
| TXN-01018523 | Square | $112.02 | $3.25 | $108.77 | 2026-03-26 14:49:55 |
| TXN-01019167 | Square | $142.92 | $4.14 | $138.78 | 2026-03-26 14:35:07 |
| TXN-01017852 | Square | $67.48 | $1.96 | $65.52 | 2026-03-26 14:12:49 |
| TXN-01018432 | Square | $43.13 | $1.25 | $41.88 | 2026-03-26 14:09:48 |
| TXN-01017717 | Square | $115.50 | $3.35 | $112.15 | 2026-03-26 14:06:17 |
| TXN-01018213 | Square | $64.38 | $1.87 | $62.51 | 2026-03-26 14:05:17 |
| TXN-01018521 | Square | $78.64 | $2.28 | $76.36 | 2026-03-26 14:02:56 |
| TXN-01018904 | Square | $114.21 | $3.31 | $110.90 | 2026-03-26 13:54:19 |
| TXN-01018567 | Square | $85.16 | $2.47 | $82.69 | 2026-03-26 13:53:28 |
| TXN-01018772 | Square | $72.67 | $2.11 | $70.56 | 2026-03-26 13:49:47 |
| TXN-01017763 | Square | $140.54 | $4.08 | $136.46 | 2026-03-26 13:45:57 |
| TXN-01019138 | Square | $74.36 | $2.16 | $72.20 | 2026-03-26 12:16:34 |
| TXN-01019098 | Square | $139.34 | $4.04 | $135.30 | 2026-03-26 12:15:50 |
| TXN-01018080 | Square | $60.80 | $1.76 | $59.04 | 2026-03-26 12:01:31 |
| TXN-01019018 | Square | $57.85 | $1.68 | $56.17 | 2026-03-26 11:49:14 |
| TXN-01018653 | Square | $55.22 | $1.60 | $53.62 | 2026-03-26 11:35:18 |
| TXN-01018375 | Square | $70.28 | $2.04 | $68.24 | 2026-03-26 11:23:25 |
| TXN-01019180 | Square | $58.02 | $1.68 | $56.34 | 2026-03-26 11:10:14 |
| TXN-01017742 | Square | $76.94 | $2.23 | $74.71 | 2026-03-26 11:08:31 |
| TXN-01018542 | Square | $110.03 | $3.19 | $106.84 | 2026-03-26 10:37:42 |
| TXN-01018672 | Square | $62.77 | $1.82 | $60.95 | 2026-03-26 10:09:55 |
| TXN-01019012 | Square | $105.11 | $3.05 | $102.06 | 2026-03-26 10:06:02 |
| TXN-01018088 | Square | $40.02 | $1.16 | $38.86 | 2026-03-26 08:55:33 |