Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016435 | Toast | $136.74 | $3.56 | $133.18 | 2026-03-28 19:58:33 |
| TXN-01017216 | Toast | $85.87 | $2.23 | $83.64 | 2026-03-28 19:55:14 |
| TXN-01017433 | Toast | $121.25 | $3.15 | $118.10 | 2026-03-28 19:47:40 |
| TXN-01016400 | Toast | $46.64 | $1.21 | $45.43 | 2026-03-28 19:39:15 |
| TXN-01016281 | Toast | $124.05 | $3.23 | $120.82 | 2026-03-28 19:38:16 |
| TXN-01016528 | Toast | $58.83 | $1.53 | $57.30 | 2026-03-28 18:55:49 |
| TXN-01017419 | Toast | $112.00 | $2.91 | $109.09 | 2026-03-28 18:52:00 |
| TXN-01016284 | Toast | $64.80 | $1.68 | $63.12 | 2026-03-28 18:47:51 |
| TXN-01015768 | Toast | $141.39 | $3.68 | $137.71 | 2026-03-28 18:28:56 |
| TXN-01017225 | Toast | $55.86 | $1.45 | $54.41 | 2026-03-28 18:23:21 |
| TXN-01017165 | Toast | $100.46 | $2.61 | $97.85 | 2026-03-28 18:19:32 |
| TXN-01015958 | Toast | $75.79 | $1.97 | $73.82 | 2026-03-28 18:05:50 |
| TXN-01016851 | Toast | $51.97 | $1.35 | $50.62 | 2026-03-28 18:02:42 |
| TXN-01017096 | Toast | $136.89 | $3.56 | $133.33 | 2026-03-28 17:51:31 |
| TXN-01016430 | Toast | $46.82 | $1.22 | $45.60 | 2026-03-28 17:51:27 |
| TXN-01016609 | Toast | $71.12 | $1.85 | $69.27 | 2026-03-28 17:51:02 |
| TXN-01015863 | Toast | $93.59 | $2.43 | $91.16 | 2026-03-28 17:49:40 |
| TXN-01017521 | Toast | $56.79 | $1.48 | $55.31 | 2026-03-28 17:43:08 |
| TXN-01017448 | Toast | $48.02 | $1.25 | $46.77 | 2026-03-28 17:27:06 |
| TXN-01016588 | Toast | $50.90 | $1.32 | $49.58 | 2026-03-28 17:19:44 |
| TXN-01017583 | Toast | $83.78 | $2.18 | $81.60 | 2026-03-28 17:14:51 |
| TXN-01015784 | Toast | $47.92 | $1.25 | $46.67 | 2026-03-28 17:08:56 |
| TXN-01017439 | Toast | $77.25 | $2.01 | $75.24 | 2026-03-28 17:02:29 |
| TXN-01016505 | Toast | $94.57 | $2.46 | $92.11 | 2026-03-28 16:12:20 |
| TXN-01016709 | Toast | $74.40 | $1.93 | $72.47 | 2026-03-28 15:51:04 |