Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017134 | Toast | $84.29 | $2.19 | $82.10 | 2026-04-05 13:20:22 |
| TXN-01010781 | DoorDash | $49.79 | $14.94 | $34.85 | 2026-04-05 13:15:59 |
| TXN-01010696 | DoorDash | $159.46 | $47.84 | $111.62 | 2026-04-05 13:13:49 |
| TXN-01014706 | GrubHub | $63.73 | $19.12 | $44.61 | 2026-04-05 13:10:45 |
| TXN-01018058 | Square | $61.60 | $1.79 | $59.81 | 2026-04-05 13:10:31 |
| TXN-01012847 | UberEats | $53.16 | $15.95 | $37.21 | 2026-04-05 13:09:39 |
| TXN-01013251 | UberEats | $159.04 | $47.71 | $111.33 | 2026-04-05 13:08:16 |
| TXN-01009615 | DoorDash | $83.26 | $24.98 | $58.28 | 2026-04-05 13:07:44 |
| TXN-01013675 | UberEats | $153.31 | $45.99 | $107.32 | 2026-04-05 13:06:25 |
| TXN-01010084 | DoorDash | $104.05 | $31.21 | $72.84 | 2026-04-05 13:05:06 |
| TXN-01011284 | DoorDash | $47.81 | $14.34 | $33.47 | 2026-04-05 13:04:51 |
| TXN-01011066 | DoorDash | $101.03 | $30.31 | $70.72 | 2026-04-05 13:04:39 |
| TXN-01010841 | DoorDash | $89.03 | $26.71 | $62.32 | 2026-04-05 13:04:27 |
| TXN-01018814 | Square | $141.98 | $4.12 | $137.86 | 2026-04-05 13:00:40 |
| TXN-01013311 | UberEats | $147.57 | $44.27 | $103.30 | 2026-04-05 13:00:37 |
| TXN-01010504 | DoorDash | $54.83 | $16.45 | $38.38 | 2026-04-05 12:59:41 |
| TXN-01017967 | Square | $65.66 | $1.90 | $63.76 | 2026-04-05 12:59:00 |
| TXN-01019818 | Clover | $143.92 | $3.45 | $140.47 | 2026-04-05 12:58:48 |
| TXN-01014952 | GrubHub | $76.56 | $22.97 | $53.59 | 2026-04-05 12:56:07 |
| TXN-01016728 | Toast | $107.82 | $2.80 | $105.02 | 2026-04-05 12:55:43 |
| TXN-01012216 | DoorDash | $82.11 | $24.63 | $57.48 | 2026-04-05 12:55:25 |
| TXN-01017863 | Square | $63.42 | $1.84 | $61.58 | 2026-04-05 12:53:57 |
| TXN-01017074 | Toast | $39.59 | $1.03 | $38.56 | 2026-04-05 12:53:12 |
| TXN-01016119 | Toast | $80.47 | $2.09 | $78.38 | 2026-04-05 12:52:44 |
| TXN-01011919 | DoorDash | $136.66 | $41.00 | $95.66 | 2026-04-05 12:48:25 |