Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014756 | GrubHub | $90.73 | $27.22 | $63.51 | 2026-03-21 17:59:34 |
| TXN-01015094 | GrubHub | $66.43 | $19.93 | $46.50 | 2026-03-21 17:47:19 |
| TXN-01015368 | GrubHub | $159.28 | $47.78 | $111.50 | 2026-03-21 17:46:47 |
| TXN-01015607 | GrubHub | $158.48 | $47.54 | $110.94 | 2026-03-21 17:40:19 |
| TXN-01015306 | GrubHub | $134.11 | $40.23 | $93.88 | 2026-03-21 16:51:00 |
| TXN-01015372 | GrubHub | $92.59 | $27.78 | $64.81 | 2026-03-21 16:39:03 |
| TXN-01015548 | GrubHub | $56.52 | $16.96 | $39.56 | 2026-03-21 16:24:25 |
| TXN-01015660 | GrubHub | $84.35 | $25.30 | $59.05 | 2026-03-21 15:11:11 |
| TXN-01014799 | GrubHub | $63.13 | $18.94 | $44.19 | 2026-03-21 14:54:05 |
| TXN-01014795 | GrubHub | $137.13 | $41.14 | $95.99 | 2026-03-21 14:13:16 |
| TXN-01015259 | GrubHub | $115.38 | $34.61 | $80.77 | 2026-03-21 14:08:34 |
| TXN-01015039 | GrubHub | $107.81 | $32.34 | $75.47 | 2026-03-21 14:03:17 |
| TXN-01015345 | GrubHub | $52.70 | $15.81 | $36.89 | 2026-03-21 14:02:31 |
| TXN-01015263 | GrubHub | $75.56 | $22.67 | $52.89 | 2026-03-21 13:56:37 |
| TXN-01015075 | GrubHub | $87.45 | $26.23 | $61.22 | 2026-03-21 13:44:24 |
| TXN-01014884 | GrubHub | $63.74 | $19.12 | $44.62 | 2026-03-21 13:39:57 |
| TXN-01014780 | GrubHub | $139.16 | $41.75 | $97.41 | 2026-03-21 13:30:29 |
| TXN-01015287 | GrubHub | $111.24 | $33.37 | $77.87 | 2026-03-21 13:14:11 |
| TXN-01015203 | GrubHub | $62.24 | $18.67 | $43.57 | 2026-03-21 13:07:40 |
| TXN-01015300 | GrubHub | $85.97 | $25.79 | $60.18 | 2026-03-21 12:11:04 |
| TXN-01015361 | GrubHub | $145.03 | $43.51 | $101.52 | 2026-03-21 11:59:39 |
| TXN-01014708 | GrubHub | $65.93 | $19.78 | $46.15 | 2026-03-21 11:49:32 |
| TXN-01015057 | GrubHub | $93.57 | $28.07 | $65.50 | 2026-03-21 11:24:36 |
| TXN-01015453 | GrubHub | $131.47 | $39.44 | $92.03 | 2026-03-21 11:17:11 |
| TXN-01014904 | GrubHub | $105.32 | $31.60 | $73.72 | 2026-03-21 11:01:29 |