Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018024 | Square | $68.21 | $1.98 | $66.23 | 2026-03-26 07:09:08 |
| TXN-01018481 | Square | $106.47 | $3.09 | $103.38 | 2026-03-25 23:40:26 |
| TXN-01018438 | Square | $116.60 | $3.38 | $113.22 | 2026-03-25 21:33:46 |
| TXN-01018325 | Square | $110.53 | $3.21 | $107.32 | 2026-03-25 21:23:15 |
| TXN-01017887 | Square | $133.45 | $3.87 | $129.58 | 2026-03-25 21:10:52 |
| TXN-01018825 | Square | $133.01 | $3.86 | $129.15 | 2026-03-25 20:32:30 |
| TXN-01018559 | Square | $98.02 | $2.84 | $95.18 | 2026-03-25 20:11:56 |
| TXN-01017688 | Square | $102.45 | $2.97 | $99.48 | 2026-03-25 20:01:37 |
| TXN-01019130 | Square | $141.17 | $4.09 | $137.08 | 2026-03-25 19:57:17 |
| TXN-01018451 | Square | $105.76 | $3.07 | $102.69 | 2026-03-25 19:55:58 |
| TXN-01018596 | Square | $39.90 | $1.16 | $38.74 | 2026-03-25 19:46:46 |
| TXN-01017950 | Square | $74.35 | $2.16 | $72.19 | 2026-03-25 19:30:03 |
| TXN-01018049 | Square | $58.64 | $1.70 | $56.94 | 2026-03-25 19:21:33 |
| TXN-01018796 | Square | $94.40 | $2.74 | $91.66 | 2026-03-25 19:20:34 |
| TXN-01018884 | Square | $99.47 | $2.88 | $96.59 | 2026-03-25 19:18:03 |
| TXN-01018730 | Square | $89.18 | $2.59 | $86.59 | 2026-03-25 19:16:28 |
| TXN-01019151 | Square | $66.13 | $1.92 | $64.21 | 2026-03-25 19:14:15 |
| TXN-01018239 | Square | $63.12 | $1.83 | $61.29 | 2026-03-25 18:59:11 |
| TXN-01018359 | Square | $137.06 | $3.97 | $133.09 | 2026-03-25 18:52:34 |
| TXN-01017999 | Square | $138.99 | $4.03 | $134.96 | 2026-03-25 18:34:15 |
| TXN-01019146 | Square | $128.24 | $3.72 | $124.52 | 2026-03-25 18:18:52 |
| TXN-01018331 | Square | $124.02 | $3.60 | $120.42 | 2026-03-25 18:10:25 |
| TXN-01018137 | Square | $43.29 | $1.26 | $42.03 | 2026-03-25 17:43:46 |
| TXN-01018272 | Square | $129.11 | $3.74 | $125.37 | 2026-03-25 17:42:28 |
| TXN-01018444 | Square | $110.52 | $3.21 | $107.31 | 2026-03-25 17:41:49 |