Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016360 | Toast | $100.22 | $2.61 | $97.61 | 2026-03-28 15:32:56 |
| TXN-01016906 | Toast | $85.74 | $2.23 | $83.51 | 2026-03-28 14:57:15 |
| TXN-01016895 | Toast | $44.10 | $1.15 | $42.95 | 2026-03-28 14:36:23 |
| TXN-01017234 | Toast | $112.44 | $2.92 | $109.52 | 2026-03-28 14:14:00 |
| TXN-01016674 | Toast | $133.40 | $3.47 | $129.93 | 2026-03-28 14:09:14 |
| TXN-01016038 | Toast | $136.92 | $3.56 | $133.36 | 2026-03-28 13:56:38 |
| TXN-01017063 | Toast | $139.03 | $3.61 | $135.42 | 2026-03-28 13:37:49 |
| TXN-01017241 | Toast | $70.66 | $1.84 | $68.82 | 2026-03-28 12:55:12 |
| TXN-01017617 | Toast | $99.85 | $2.60 | $97.25 | 2026-03-28 12:49:36 |
| TXN-01016803 | Toast | $137.08 | $3.56 | $133.52 | 2026-03-28 12:48:13 |
| TXN-01016861 | Toast | $141.73 | $3.68 | $138.05 | 2026-03-28 12:37:52 |
| TXN-01016447 | Toast | $137.14 | $3.57 | $133.57 | 2026-03-28 12:37:35 |
| TXN-01017455 | Toast | $88.09 | $2.29 | $85.80 | 2026-03-28 11:52:26 |
| TXN-01016183 | Toast | $102.66 | $2.67 | $99.99 | 2026-03-28 11:47:37 |
| TXN-01015799 | Toast | $68.43 | $1.78 | $66.65 | 2026-03-28 11:15:47 |
| TXN-01017650 | Toast | $114.52 | $2.98 | $111.54 | 2026-03-28 11:05:22 |
| TXN-01017000 | Toast | $126.25 | $3.28 | $122.97 | 2026-03-28 11:05:08 |
| TXN-01017567 | Toast | $75.30 | $1.96 | $73.34 | 2026-03-28 11:01:26 |
| TXN-01017130 | Toast | $99.98 | $2.60 | $97.38 | 2026-03-28 10:52:28 |
| TXN-01016834 | Toast | $95.05 | $2.47 | $92.58 | 2026-03-28 09:09:58 |
| TXN-01016010 | Toast | $132.22 | $3.44 | $128.78 | 2026-03-28 08:36:31 |
| TXN-01015871 | Toast | $58.65 | $1.52 | $57.13 | 2026-03-27 22:50:13 |
| TXN-01017319 | Toast | $69.82 | $1.82 | $68.00 | 2026-03-27 22:17:45 |
| TXN-01016771 | Toast | $47.24 | $1.23 | $46.01 | 2026-03-27 22:12:21 |
| TXN-01017110 | Toast | $71.47 | $1.86 | $69.61 | 2026-03-27 21:03:32 |