Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013535 | UberEats | $142.67 | $42.80 | $99.87 | 2026-03-30 12:23:26 |
| TXN-01014437 | UberEats | $68.42 | $20.53 | $47.89 | 2026-03-30 12:17:40 |
| TXN-01013200 | UberEats | $72.86 | $21.86 | $51.00 | 2026-03-30 12:11:34 |
| TXN-01013206 | UberEats | $80.21 | $24.06 | $56.15 | 2026-03-30 12:09:07 |
| TXN-01014647 | UberEats | $70.13 | $21.04 | $49.09 | 2026-03-30 11:37:08 |
| TXN-01014562 | UberEats | $99.72 | $29.92 | $69.80 | 2026-03-30 11:29:09 |
| TXN-01014338 | UberEats | $72.60 | $21.78 | $50.82 | 2026-03-30 11:21:58 |
| TXN-01012650 | UberEats | $128.35 | $38.50 | $89.85 | 2026-03-30 11:21:20 |
| TXN-01013511 | UberEats | $143.01 | $42.90 | $100.11 | 2026-03-30 11:12:41 |
| TXN-01013795 | UberEats | $98.94 | $29.68 | $69.26 | 2026-03-30 11:12:04 |
| TXN-01013395 | UberEats | $112.92 | $33.88 | $79.04 | 2026-03-30 10:53:27 |
| TXN-01013370 | UberEats | $89.06 | $26.72 | $62.34 | 2026-03-30 10:31:46 |
| TXN-01014230 | UberEats | $97.62 | $29.29 | $68.33 | 2026-03-30 10:27:19 |
| TXN-01013771 | UberEats | $68.66 | $20.60 | $48.06 | 2026-03-30 10:19:53 |
| TXN-01014478 | UberEats | $65.16 | $19.55 | $45.61 | 2026-03-30 09:45:59 |
| TXN-01012365 | UberEats | $69.09 | $20.73 | $48.36 | 2026-03-30 08:26:29 |
| TXN-01012791 | UberEats | $74.01 | $22.20 | $51.81 | 2026-03-29 23:22:38 |
| TXN-01013194 | UberEats | $129.84 | $38.95 | $90.89 | 2026-03-29 21:51:11 |
| TXN-01013738 | UberEats | $68.38 | $20.51 | $47.87 | 2026-03-29 21:51:11 |
| TXN-01012354 | UberEats | $152.18 | $45.65 | $106.53 | 2026-03-29 21:48:44 |
| TXN-01013028 | UberEats | $141.49 | $42.45 | $99.04 | 2026-03-29 21:09:58 |
| TXN-01012890 | UberEats | $86.05 | $25.81 | $60.24 | 2026-03-29 20:57:50 |
| TXN-01013292 | UberEats | $97.26 | $29.18 | $68.08 | 2026-03-29 20:29:07 |
| TXN-01012398 | UberEats | $86.70 | $26.01 | $60.69 | 2026-03-29 20:08:47 |
| TXN-01013751 | UberEats | $65.71 | $19.71 | $46.00 | 2026-03-29 20:03:50 |